BizReport : December 11, 2008 Archive

December 11, 2008 Archive

Research | December 11, 2008

Pew: Over half U.S. adults play video games

It's not just kids that are playing video games, adults are getting their games faces on, too, according to a new Pew Internet Research study. >>

Blogs & Content | December 11, 2008

Forrester: Consumers don't trust corporate blogs

Corporate blogs and brand social network profiles aren't trusted as much as other sources of information such as print newspapers, Internet portals and personal blogs, according to a recent report from Forrester Research. >>

Ecommerce | December 11, 2008

CompUSA brings Internet in-store

A retailer in Florida is bringing the Internet to its bricks and mortar store. Miami-based CompUSA is providing customers with access to information at the point of sale to help them make better informed buying decisions. >>

Email Marketing | December 11, 2008

Study reveals how student interact with email

If you think marketing to high school and college-aged students is simply about video or a clever hook, think again. A new study from eROI reveals the differences between high school and college students, giving marketers a better idea of how to engage this elusive market. >>

Ecommerce | December 11, 2008

Email Solution could solve shopping cart abandonment

There's a new solution in town that could help etailers the solve the problem of shopping cart abandonment. Researchers have found that more than $50 billion is lost yearly because shopping carts are abandoned. The eWayDirect platform is an email platform that is purported to help marketers reengage shoppers and close those lost sales. >>

Advertising | December 11, 2008

PointRoll partners with Komli to serve ads in India

A new partnership between Komli Media and PointRoll will deliver rich media ads to Indian consumers. Through the partnership Indian online advertisers will have a resource to deliver rich media ads to consumers. >>