BizReport : December 10, 2008 Archive

December 10, 2008 Archive

Mobile Marketing | December 10, 2008

Nielsen: Text message marketing on the rise

Most consumers are permanently attached to their mobile phones. It's therefore no wonder that text message marketing is on the rise, as marketers make the most of being able to communicate with consumers while they're 'on the go'. >>

Ecommerce | December 10, 2008

SMRB: Increasing number of consumers clicking coupons

Consumers all over the U.S. are coupon-clicking this winter, and recent research from Simmons Market Research Bureau found the numbers are, unsurprisingly, well up on last year. >>

Viral Marketing | December 10, 2008

Personal finance: Small group influences the masses

There's a group of consumers that have been identified by Mediamark Research & Intelligence as being key word-of-mouth influencers in the realm of personal finance. >>

Research | December 10, 2008

Report: Money may be tight but travel is still important

Despite the current economic troubles in the US, consumers are still visiting travel sites to research trips and deals or just to dream. That means marketers would be well served to continue advertising with the most visited travel hubs. >>

Ecommerce | December 10, 2008

How stress will impact holiday spending

The American economy is weak which means consumers have even more to worry about this holiday season than in 2007; that stress, according to a recent report from KW Strategems and Decipher, is impacting holiday shopping sales. >>

Mobile Marketing | December 10, 2008

Partnership allows for third party mobile ad serving

A new solution from MediaCom London, Eyeblaster and Nokia could be an indicator of how marketers can take better advantage of the mobile space. MediaCom used Eyeblaster's Ad Campaign Manager (ACM) to serve ads across the Nokia Media Network to promote the latest services from operator T-Mobile. >>