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BizReport : December 4, 2008 Archive

December 4, 2008 Archive

Advertising | December 04, 2008

LucidMedia to expand contextual display ad network

Online meta-network and contextual display ad platform LucidMedia is set to expand their contextual display advertising network after completing $8.8 million in funding. The funding will also include expanding their national sales team and opening offices on Madison Avenue. >>

Mobile Marketing | December 04, 2008

Britain's bankers banking on SMS marketing

More evidence has been released that mobile marketing is eliciting good response rates from recipients and increasing in popularity within the banking industry. In the U.K., mobile marketing agency Sponge researched British banks to discover how mobile marketing, particularly SMS messaging, was perceived and used and found almost a third believed it to be "essential" or "important". >>

Research | December 04, 2008

Consumers spend most of online time with content

Content is king online, according to the Online Publishers Association's Internet Activity Index. The OPA announced this week that almost half of consumers' online time in October was spent viewing content as opposed to communications, commerce, community or search. >>

Mobile Marketing | December 04, 2008

Social networking via mobile phone on the increase

Recent surveys have shown that most mobile phone users take their mobiles with them wherever they go. It's this portability and 'always on' technology that is prompting the increasing use of mobile for social networking. >>

Mobile Marketing | December 04, 2008

Report: Texters are young, high spenders

When it comes to text messenging, more and more consumers are discovering the ease of the communication. However, marketers are still struggling to find their place in the text messenging world. The key, it seems, is to catch texters the moment they are in-market and the key to doing that is to know more about the demographic. >>

Advertising | December 04, 2008

Study: Display ads drive search

More consumers are searching for products and information but do marketers know why? According to a new study from Specific Media, online display ads are driving consumers to search. According to the research consumers who were exposed to a display ad for a product were more likely to search for the ad's branded terms than consumers who did not see an ad. >>