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BizReport : December 3, 2008 Archive

December 3, 2008 Archive

Internet | December 03, 2008

Does "Internet for all" require larger variety of languages?

English, Chinese and Spanish are the top three languages used on the Internet but, to enable the next billion people to have access to the Internet, should a larger range of languages be supported? >>

Internet | December 03, 2008

Marketers moving budgets online

Web development, search engine marketing and webcasts now make up almost half (47%) of marketers' budgets, according to a recent survey from Hearst Electronics Group and Goldstein Group Communications. >>

Social Marketing | December 03, 2008

Social network targets job seekers

Marketers are trained to advertise where the consumers are; in the online world, most consumers are on social networks and many more are surfing the job boards hoping for a better job and more money. A new social network combines these two fields, which could become a gold mine for online marketers. >>

Email Marketing | December 03, 2008

Can domain segmentation increase email ROI?

Segmenting online campaigns according to the similarities in groups of users - the same geographic region, similar buying habits or gender - is nothing new in the online marketing world. Segmenting by domain address, i.e. AOL, gmail or Yahoo, is something new but according to an Email Marketing Reports blog, it could help to increase the ROI of email campaigns. >>

Ecommerce | December 03, 2008

Report: The 2008 holidays may not be as bleak

Although it is doubtful many online retailers will have banner holiday shopping seasons because of the stumbling economy, the holiday shopping season may not be as dismal as many had forecast. According to data from Nielsen, Cyber Monday online sales saw average increases of about 10% year over year. >>

Mobile Marketing | December 03, 2008

Mobile phones take on new roles

One in six mobile users in the U.S. are attached to their mobile phone 'at all times', according to a new study from Knowledge Networks, and that includes when they're at home. >>