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BizReport : Mobile Marketing : November 18, 2008

Timing is everything with mCoupons

When money becomes tight, consumers begin clipping coupons, but this year it could be un-clippable coupons - those served via mobiles - that will help retailers during the holiday shopping rush. According to mobile marketing solution provider SmartReply, mCoupons are likely to be a big hit in 2008; the key is to serve coupons at the right time.

by Kristina Knight

smartrep.gifJust like traditional display ads or the newer rich media offerings, coupon and coupon ads need to be served in the right place and at the right time or consumers won't use them. Which could mean another dip in revenue that etailers can't afford this year.

Mike Romano, executive vice president of SmartReply says timing and targeting are everything with mCoupons. According to Romano, marketers need to cull their lists before beginning an mCoupon campaign. Find out which consumers haven't been in-store lately and send them an offer.

"Until now, the traditional coupon process has been time-consuming and convoluted. Even with the web, consumers are still forced to download and remember to carry paper scraps with them at all times. We are offering retailers. . .the ability to deliver a coupon right into the palms of their customers. Consumers feel very comforted knowing that mCoupons are absolutely green - no trees or forests were eliminated so they could save $3.00 off their next purchase. Even as economic conditions emphasize the cost savings, the green effect is very relevant," says Romano.

Tags: mcoupons, mobile coupons, mobile marketing, SmartReply

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