NaturalPath adds 27 partner sites to network

Online media network NaturalPath has added 27 more partner websites to it's network; the addition gives the network a reach of more than 25 million unique users each month. The NaturalPath network focuses on sustainable, healthy and conscious lifestyle markets; in other words 'green' consumers, a growing demographic that marketers are trying desperately to reach.

by Kristina Knight

Travel/Outdoor sites MatadorTrips.com, BraveNewTraveler.com and Matadorchange.com are among the new additions. Personal development sites SimpleMarriage.com, PrintGreener.com, WebEcoist.com and GreenLivingIdeas.com are four other new additions. These additions bring the NaturalPath publishing base to more than 120 publishers.

"While the addition of these partners increases our reach to a total of 120 sites spanning new categories, all of our partners appeal to 'conscious consumers': consumers who seek out practical solutions to help them lead informed, healthy and sustainable lives," said NaturalPath Media's founder and CEO David Phillips. "Whether focused on personal development, travel, crafts or politics, each of our new partner sites attracts an influential audience for whom values help dictate brand loyalty."

Green consumers are a fast growing demographic but new research shows that green consumers are not a one-size-fits-all marketplace. While more than 87% of US consumers consider themselves 'green', there are varying degrees as to how much they will spend to be green.

For marketers the trick is to find these green consumers where they live online; the network at NaturalPath is a good place to begin because of their vast reach.