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BizReport : Viral Marketing : November 24, 2008
Local.com integrates local video, advertising
Online video continues to rise; this has lead Local.com, a local search network, to integrate local video advertising throughout the local search website. The localized hub is hoping to cash in on a bigger share of the video pie.
"Local video bridges the product gap that exists between businesses that advertise in print, but perhaps don't have the budget to move to television advertising yet," said Kim LaFleur, Vice-President and Product Management for Local.com. "Unlike television advertising, [online video] ROI is fully trackable.
The Local.com platform allows marketers to geo-target video ads, served by Jivox, and connect them to local video clips. There are plans to add video ads from other providers in the future.
In November, comScore Video Metrix found that just over 75% of US consumers viewed an online video; US video viewers consumed an average of 3.25 hours of video each during the month; that is a nearly 30% increase since January 2007. Google sites, which include YouTube, continues to hold the bulk of the online video share with a 31% share.
Nearly 3 billion YouTube videos were viewed during the month, 389 videos were viewed via MySpace. The average video lasted about 2.8 minutes and each viewer watched more than 60 online videos during the tracking period.
Tags: ComScore, local advertising, Local.com, online video
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