Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Social Marketing : November 26, 2008
IDC: Social networks not receptive to ads
Consumers may be logging on to social networks in droves but they aren't receiving social networks advertising in the same way. According to a recent survey from research firm IDC, the growth of social networks will continue to grow but social users are not as receptive to ads as marketers once thought.
Primarily consumers are using social networks to connect and communicate with friends and family; many are also logging on for work. Because they are so focused on specific tasks when logged in, though, means less tolerance for the ads on social networks. Researchers found that 79% of consumers clicked on an online ad but only about 57% of consumers on social networks clicked. Social networkers are also making fewer purchases by about half.
"The thinking has been that the popularity of [social networks] will attract a big audience and generate a lot of traffic, which in turn will produce enormous amounts of user-generated content (UGC) and therefore advertising inventory - without any expenses for editorial staff or content distribution deals," said Karsten Weide, program director, Digital Marketplace: Media and Advertising. "All of the above has proven true - except that almost invariably, [social networks] have had a hard time selling this inventory."
Tags: IDC, social network advertising. social network users, social networks
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.
Comments
eZanga.com is a search engine that specializes in Pay-per-click (PPC) advertising that gives full reporting and tracking of your Return on Investment (ROI). They narrow search results based on relevancy which can drive more traffic to your website. eZanga offers more security for your investment with Traffic Advisors™, their anti-click fraud technology which is verified by Click Forensics™.
Posted by: Annalise on November 26, 2008 15:53
eZanga’s social network, HopOnThis.com has refreshed the way they distribute content, and added a way to build and maintain relationships along with expanding your online community. They reward registered users with points to use toward cash and prizes just for interacting on the site. Some of the ways to earn points are: updating a blog, inviting a friend, and adding a picture. They also offer features such as page personalization, drag-and-drop features, unlimited space for photos, and much more. HopOnThis offers a productive social experience, while adding to the strength of advertiser’s campaigns.
Posted by: Annalise on November 26, 2008 15:55