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BizReport : Search Marketing : November 05, 2008

Google relaxes alcohol keyword restrictions

Beer retailers can raise a glass to Google who has lifted its ban on beer-oriented keywords, according to recent reports, bringing Christmas cheer to the masses.

by Helen Leggatt

google adwords logo.gifPerhaps in an effort to widen ad revenue potential Google has opened up AdWords keywords to include beer-related terms. Previously, the only alcoholic terms that could be used in bidding were wine and champagne-related.

Could Google be taking advantage of the behavior of consumers during a recession? After all, as Silicon Alley pointed out, some statistics point to an increase in consumption of alcohol during tough times.

No official announcement appears to have been made by Google at the time of writing, however according to a Google spokesperson who contacted Gonzo-SEO, "Beer, wine and champagne may now be promoted from ad text and may be the focus of your site. We consider beer, wine and champagne to be products intended for the sale and consumption of adults. Therefore, ads promoting beer, wine and champagne will be given a 'Non-Family Safe' status."

Ads for alcohol are permitted only in countries where such ads "comply with local regulations", and there remain restrictions on the advertising of hard liquor.

Tags: ad text, AdWords, alcohol, beer, bidding, champagne, Christmas, Google, hard liquor, keywords, retailers, wine

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  • Sheila Joyce Gibbs

    Dear Google: Whatever your reasons were for doing this, I'm sure you people discussed & reviewed well, prior to this action.

    With all the freaking problems in this world of ours right now, I wouldn't worry about it !

    It appears to me, that regardless of how bad a recession we're in or headed into, society will always find a way for a drink.




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