AdMeld prepares to launch new publisher platform

After an eight-month beta test phase, online advertising company AdMeld is preparing for the launch of their new program, said to help publishers maximize their online revenue simply. The platform works with digital advertising networks and advertising exchanges.

by Kristina Knight

The platform leverages dynamic pricing and advanced targeting capabilities to help publishers better monetize their websites. The platform gives publishers the ability to see how ads are performing on different networks and exchanges without visiting every different site. For publishers, this is one of the key problems in launching campaigns across different servers. Many publishers don't have the time to spend looking up one campaign and then looking up another campaign and then comparing numbers. Many platforms are beginning to develop the ability to track and change campaigns from a single interface, giving publishers and advertisers more time to develop engaging campaigns.

"One of the biggest challenges that online publishers continue to face is how to effectively monetize discretionary inventory," said Michael Barret, CEO of AdMeld. "AdMeld combines optimization for higher revenue with strong accountability and ease of use via a single platform. Both publishers and ad networks wind up making more money while spending significantly less time and resources. It's a very powerful solution."

Barrett was brought on board as CEO recently; prior to his position at AdMeld, Barrett served as executive vice president and chief revenue officer for New Corp.'s Fox Interactive Media.