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BizReport : November 29, 2008 Archive

November 29, 2008 Archive

Social Marketing | November 29, 2008

Need for customer engagement drives social media uptake

In an era where price sensitivity, a focus on quality and intolerance for bad customer service reign, marketers must find new ways to interact with and retain customers. Social media fits the bill, with many looking to the channel to improve customer engagement. >>

Ecommerce | November 29, 2008

Black Friday takes its toll on e-commerce sites

Black Friday madness is taking its toll on popular online shopping websites, with some large e-commerce sites already falling victim to the huge spikes in online traffic. >>

Advertising | November 29, 2008

TubeMogul: Online video viewers have short attention spans

For advertisers to be sure their online video advertising has been seen by viewers, it appears the ads need to be shown within the first 30 to 60 seconds of the start of the presentation. For online video producers, keeping content relevant and succinct is the key. >>

Ecommerce | November 29, 2008

Retailers and consumers prepared for Black Friday

Retailers have increased Black Friday sale offers this year and consumers have been starting their searches for deals early, which could all add up to one heck of a big shopping day. >>