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BizReport : November 25, 2008 Archive

November 25, 2008 Archive

Advertising | November 25, 2008

AdBrite introduces cost-per-click banner advertising

In a significant departure from traditional CPM rates, advertisers on ad exchange AdBrite can now pay for graphical banner advertising in the same way they pay for search placement and text ads. >>

Advertising | November 25, 2008

Online video viewers want ads their way

When given a choice of watching ads during or before an online program, viewers on Hulu overwhelmingly voted for pre-roll ads, according to recent data from the online video content site. >>

Advertising | November 25, 2008

Collective Media launches Directive Network

Direct marketers looking for better contact with their consumer base could benefit by a new platform from Collective Media. Called Directive Network, this new online advertising network combines flexible pricing options with high quality content. >>

Advertising | November 25, 2008

Platform turns offline circulars into online display ads

Offline ads may require different content than online ads but a new platform from Specific Media is combining online and offline ads to give etailers another way to engage consumers. The new platform takes offline circular ads and quickly transforms them into online display ads. >>



Blogs & Content | November 25, 2008

Report: Journalists turn to social media

More consumers are turning to the Internet for their daily fix of information and more young journalists are turning to social media tools to attract new readers. This combination could help marketers reach more consumers in a shorter amount of time. >>

Ecommerce | November 25, 2008

Online retailers prepare for Cyber Monday madness

For shoppers who prefer to log on to do their holiday shopping, avoiding the crowds and mall mania that Black Friday brings, there will be plenty of promotions and special offers to choose from on Cyber Monday as retailers roll out one-day specials to attract Internet users. >>