November 17, 2008 Archive

Research | November 17, 2008

Thousands in revenues lost due to pirated content

Original content published on sites other than those it was intended for appears to have an audience 1.5 times larger than on its original destination site, according to a study by content monitoring firm, Attributor Corporation. >>

Mobile Marketing | November 17, 2008

Just one-fifth of marketers use mobile for m-commerce

The mobile channel is increasingly being used by retailers, but not to its fullest extent, according to a recent study by mobile marketing agency Sponge. >>

Ecommerce | November 17, 2008

Online retailers cling to free shipping promotions

The debate about whether free shipping is a short course to ruin, or an important driver of sales, rages on. Many believe that free shipping belongs in the realm of the 'big boys' and that it's nigh-on impossible for small to medium sized businesses to compete, especially in light of increased transportation costs. >>

Viral Marketing | November 17, 2008

Short-form video revenue set to skyrocket

All video is not the same, at least not to consumers. According to a new report from Gartner, Inc. short-form, professionally produced video clips will show growth of 600% in 2008. Revenue for these clips is set to reach $75 million. >>

Advertising | November 17, 2008

Burst Media launches auto ad network

A new vertical advertising network could impact automotive sales over the next few years, which could be hugely important with the slowing economy in the US. Auto buyers are few and far between; Burst Media has launched a behavioral targeting platform to help auto advertisers better find and target prospective auto buyers on the Internet. The ads will be targeted to consumers who have shown interest in buying a car. >>

Blogs & Content | November 17, 2008

Kontera to serve in-text ads to blogs, content sites

In-test advertising solution Kontera is partnering with PubMatic and ScribeFire to offer in-text ads to bloggers and online publishers. Kontera will analyze the publishers' content to highlight relevant keywords. >>

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