Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : October 09, 2008
ZenithOptimedia revises global ad spend down... again
For the third time in twelve months, ZenithOptimedia has scaled back its predictions for global ad spending growth as economic uncertainty continues to undermine consumer confidence.
Media buyer firm ZenithOptimedia has once again revised global advertising spending for 2008 downwards from June's 6.6% to 4.3%, reports AdAge.com. Likewise, next year's ad spending forecast is also down, from 6% to 4%.
"The reason for the downgrade is primarily the financial shock caused by the bank failures during the latest phase of the crisis in financial markets, which has spread uncertainty and undermined confidence in the wider economy," said ZenithOptimedia.
Amidst the gloom and doom, which is slowing seeping from Wall Street to Madison Avenue, Internet advertising is expected to grow its share of the global advertising market. ZenithOptimedia revised online's share of the ad market up slightly from 13.6% to 13.8% as marketers seek out more measurable and accountable marketing channels.
Tags: global advertising spend, online ad spend, ZenithOptimedia
Subscribe to BizReport
Latest Headlines
- LucidMedia to expand contextual display ad network
- Britain's bankers banking on SMS marketing
- Consumers spend most of online time with content
- Social networking via mobile phone on the increase
- Report: Texters are young, high spenders
- Study: Display ads drive search
- Does "Internet for all" require larger variety of languages?
- Marketers moving budgets online
Featured White Papers:

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.