Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : October 02, 2008
Survey: Surfing Internet makes Aussie men happier than sex
It seems there are many things that make us happy, like petting our pooches or having a drink with friends. Now, surfing the Internet has made its way into the Happiness Index in Australia, especially among men.
Just over half of men said happiness was surfing the Internet, playing online games or visiting social networking sites such as Facebook, compared to just 39 percent of women.
In fact, surfing the Internet makes Australian men happier than sex according to the 2008 Australian Happiness Index which was based on the responses of over 8,500 Australians aged between 18 and 64.
Women also put surfing the Internet in their top ten, although not as high on the list as men. Women preferred reading a good book or petting their dogs.
"Australians are made happy on a week-to-week basis, not by possessions and achievements, but by entertaining experiences and by meaningful interactions with others," said Karen Phillips, managing director of The Leading Edge, the company that compiled the data, via The Sydney Morning Herald.
"This index gives insight into the way we tick, with the results being useful to Australian businesses who want to better communicate with their customers.”
Tags: online behavior, research
Subscribe to BizReport
Latest Headlines
- LucidMedia to expand contextual display ad network
- Britain's bankers banking on SMS marketing
- Consumers spend most of online time with content
- Social networking via mobile phone on the increase
- Report: Texters are young, high spenders
- Study: Display ads drive search
- Does "Internet for all" require larger variety of languages?
- Marketers moving budgets online
Featured White Papers:

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.