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BizReport : Viral Marketing : October 20, 2008


SpotXChange partners with Adap.tv for more ad units

Adap.tv is partnering with online video ad network SpotXChange to increase their advertising offerings to clients. The partnership will enable both pre-roll and overall ad units to give viral marketers better access to high-quality video ad space.

by Kristina Knight

SpotXChange allows marketers to target viral ad campaigns and track results through a self-service dashboard. Marketers can buy ads as well as sell ad space in real time while Adap.tv allows viral publishers to better monetize their sites and content.

Publishers can add to, configure and optimize their content and video advertising for the best results.

"SpotXchange is committed to providing extensive reach and unprecedented targeting to advertisers of all sizes through our transparent and powerful self-service tools," said SpotXchange President and CEO Michael Shehan. "Working with Adap.tv facilitates that by giving us, and ultimately our advertisers, access to a greater depth of high quality inventory."

Ad formats can be tested so that publishers and advertisers know if a pre-roll or overlay ad will perform better; knowing this before doing a complete media buy not only cuts down on campaign costs but also helps marketers maximize the ROI of various campaigns because they can determine if consumers will engage fully with :30 second, :15 second, pre-roll or overlay ads.






Tags: video advertising, viral marketing








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