Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Blogs & Content : October 31, 2008
Report: Power of the blog increases in UK
Blogging is becoming mainstream and it continues to draw in more readership. According to a recent comScore report, blogs were visited by nearly half of the UK's total online audience in August.
The report finds that 41% (14.5 million unique users) visited at least one blog during the month of August.
"Blogs have become part of the essential fabric of the Internet today," said Herve Le Jouan, Managing Director of comScore Europe. "They live and breathe in real-time, helping quence media consumers' thirst for the most up-to-date breaking news and analysis." Le Jouan went on to say that, for some, blogs are displacing traditional media such as newspapers.
The most popular blogging platform continues to be Blogger (9 million unique users), closely followed by WordPress (4.8 million unique users) and Six Apart Sites (2.6 million unique users).
Which categories are of most interest to bloggers and blog readers? Humorous (1.1 million users), Lifestyle/Hobby (637,000 users) and Community (Teen 1.05 million users/Women 1.8 million users); these categories also tended to skew slightly higher in their visitor composition. Education and Tech blogs are also highly popular as are Entertainment/News blogs.
Tags: blog metrics, blogs, comScore
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.
Comments
Hi This is a wonderful opinion. The things mentioned are unanimous and needs to be appreciated by everyone scott education jobs careers
Posted by: Thomas on April 22, 2009 06:48