NaturalPath launches clickable ad formats

Interested in catching environmentally conscious consumers? New ad offerings from NaturalPath Media could be the answer. The new ad offerings give marketers options such as making ads clickable and the possibility of engaging consumers are a higher level.

by Kristina Knight

The ads are powered by AdCamo and are called 'site skins'; these 'skins' can be deployed throughout NaturalPath's network of more than 100 websites. Because the ads are clickable, consumers can potentially engage faster (because they don't have to leave a content site to visit a marketer's site); the ads also contain tracking information so that marketers can determine impressions and clicks delivered by the ads.

In addition to the skins, marketers can employ branded cursors, creative images that serve as cursors when consumers mouse-over a clickable ad.

"The AdCamo solution goes far beyond the typical site re-skin," said Richard Rocca, Senior Vice President of Sales & Business Development for NaturalPath Media. "AdCamo's technology provides a scalable platform for us to deploy across the largest reach of sustainability and healthy lifestyle sites, providing a trackable, high impact unit for our advertising partners."

The AdCamo background ad units are available on sites such as Gas2.org, EcoRazzi.com, WebUrbanist.com, DrGreene.com, GreenUpgrader.com, Mongabay.com, PriusChat.com, Terrapass.com and TheDailyGalaxy.com.