NASDAQ taps AdGent for Asian ad partner

Could an international advertising partner help your business as the US economy heads into a possible recession? It certainly couldn't hurt. A new partnership, between NASDAQ.com and AdGent 007, could be leading the way for many online marketers. The partnership allows AdGent's sales force to sell ads on NASDAQ.com to Asian and Australian media buyers.

by Kristina Knight

What good will this do? First and foremost, it opens up a new, international readership to US advertisers.

That doesn't help you, a small business person in the Mid-West? Think about how it could by simply placing the process on a smaller scale. Consider buying ad space on content websites in Asia, Australia or some other world region.

John Jacobs, Executive Vice President, NASDAQ OMX said, "In today's online world - exemplified by NASDAQ itself, which is based on the very idea of electronic exchange -- international borders have ceased to exist. AdGent 007 now allows us to provide relevant ads as well as exchange news to all our users, whether they're in Hong Kong, Mumbai or Sydney."

How is a small marketers supposed to find quality content sites from outside the US? By delving into metrics reports from firms such as comScore, Nielsen or HitWise. Or, if you don't have time to mine for good content sites, sign on with a known advertising network in the country you'd like to target.

Although the latest news headlines indicate that the recession is going to spread worldwide, this doesn't mean that marketers should hang up their hats, so to speak. Advertising to a quality base of consumers throughout the world could be how small businesses stay afloat in these trying times.