MediaSmith bundles search, social into one platform

Forget about the hassles of buying search ads from one service and social ads from another; MediaSmith has bundled a service for advertisers which places search and social in the same network. Called M3, the service launched this week; it also supports emerging technologies.

by Kristina Knight

By bundling search and social, the platform allows marketers to make media buys for both online arenas from one purchase, making it simpler to direct online campaigns. Most of social network marketing, at least at this point, is about managing the strategy of a campaign as much as buying the ads. The M3 service helps marketers stay up to date with how campaigns are faring after the media buy.

David L. Smith, MediaSmith CEO, said, "The number of new options available to us is growing. Removing the silos that traditionally separate marketing services allows us to prioritize, cross-pollinate, track and optimize our clients' media strategies across numerous platforms. "In particular, we are addressing the next generation of digital marketing where advertisers will have to increase efficiencies and still expand their consumers' touch points."

Rather than trying to stay up to date with the plethora of social and search options, the M3 platform tracks and manages so that marketers can stay focused on the ads themselves.