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BizReport : Mobile Marketing : October 10, 2008

Keynote Systems: Mobile websites need improvement

In their new study, 'WebEffective for iPhone', Keynote System asked participants to find an entertainment news story, read it, search for another topic and send that story to a friend. The results demonstrate the need for improvements in the mobile Internet experience.

by Helen Leggatt

Even well-known Internet news sites scored low in the satisfaction ranks with Fox News scoring 64% and Yahoo only getting 51%, found Keynote's study, reports Adotas.

The news isn't good for mobile advertising either. Only 4% of users clicked through advertising during the iPhone study, despite nearly a quarter noticing the ads.

"The iPhone is a breakthrough mobile smart phone," said Dan Richards, senior product manager at Keynote Systems, "but our Keynote WebEffective study shows that the user experience of surfing Web sites is not."

"There are some areas of usability that need to be perfected for end users to be fully satisfied. Mobile Web designers are having to learn and adapt to a brand new world," he added.

Tags: iPhone, Keynote Systems, mobile advertising, mobile website, web designer, WebEffective

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