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BizReport : Advertising archives : October 07, 2008

Jivox launches new online video ad platform

Small and medium sized business who want to enter the online video world but aren't sure exactly how to do it may get a boost from a new platform from Jivox. AdSlate 3.0 is a new platform tailored to small and medium sized businesses reach local consumers through viral and local search campaigns.

by Kristina Knight

AdSlate allows marketers to be hands on in their video ad creation from conception to distribution. The platform allows marketers to create video ads from scratch, target the ads and then serve the ads on established online properties. The still images and video clips are provided to marketers through the Jivox Library; from there ads can be customized for each business and campaign. Targeting can be based on audience type and region and marketers can even add coupons to the ads for distribution.

With consumer budgets tightening each day, giving consumers an immediate offer is a good idea for marketers.

"The tremendous success Jivox has seen since our launch earlier this year as more than validated the need for a DIY approach to online video ads," said Diaz Nesamoney, Jivox CEO.

Since launching earlier this year, Jivox has increased their publisher network to 600 local television, radio, weather and newspaper websites. Roughly 55 million unique consumers log on to the sites each month.

Tags: online video. jivox, video advertising

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