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BizReport : Advertising archives : October 09, 2008

Federated Media launches overhauled self-serve ad platform

Federated Media is making premium content on its self-serve platform, usually reserved for large clients, available to businesses of all sizes as the market reaches maturation.

by Helen Leggatt

Small- and medium-sized business will now be privy to content usually reserved for Fortune 500 companies, reports Clickz News.

Federated Media's recent revision means that more marketers will have access to valuable insights such as:

- Transparent site lists
- Real-time inventory availability
- An ad creative upload tool
- The flexibility to buy on a site-specific, categorical, or demographic basis
- Purchasing on either a CPM basis or on a flat rate basis

"There is no question that FM has some of the best content, and therefore some of the most valuable readers, on the Web," said Anita Campbell, editor of Small Business Trends. "Now small business marketers have the ability to target FM's premium content and the audience that goes along with it."

Tags: ad platform, content, Federated Media, Fortune 500, medium business, self-serve, small business

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