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BizReport : October 31, 2008 Archive

October 31, 2008 Archive

Mobile Marketing | October 31, 2008

Marketers moving money into mobile marketing

A couple of new surveys reveal that spending on mobile marketing is expected to rise over the next few years, particularly across major UK brands, as marketers welcome its cost-effectiveness and targeting capabilities. >>

Trends & Ideas | October 31, 2008

comScore adds distributed web content tracking

comScore is addressing the need for marketers to be able to track the reach of distributed web content by significantly extending their existing Media Metrix service. >>

Advertising | October 31, 2008

Execs feel creative projects 'too safe'

Now is not the time to play it safe with creative projects, is the message being conveyed by a new study from executive staffing firm The Creative Group. >>

Mobile Marketing | October 31, 2008

Study: Consumers use mobiles, smart phones more

Consumers are increasing their mobile adoption by a 50% margin according to a new report from Azuki Systems. Researchers found that 54% of consumers report increasing their mobile usage by more than 25% and 25% reported increasing their usage by more than 50%. >>

Search Marketing | October 31, 2008

Search Marketing Guide released by MarketingSherpa

Want a headstart on that next search marketing campaign? Look into MarketingSherpa's latest "Search Marketing Benchmark Guide" which analyzes search tools and how search platforms are using the tools to impact campaigns. The guide also covers search marketing tactics, trends and branding metrics. >>

Blogs & Content | October 31, 2008

Report: Power of the blog increases in UK

Blogging is becoming mainstream and it continues to draw in more readership. According to a recent comScore report, blogs were visited by nearly half of the UK's total online audience in August. >>