BizReport : October 22, 2008 Archive

October 22, 2008 Archive

Social Marketing | October 22, 2008

Marketing via social networks a no-no?

Young Internet users may be more likely than others to hang out on social networks, but is it really the place to market to them? Not necessarily, according to joint research by ExactTarget and Ball State University. >>

Law & Regulation | October 22, 2008

FTC to remove gray areas from 'green' ad claims

In an attempt to curb "greenwashing", or deceptive advertising in regard to environmental or green practices, the Federal Trade Commission is re-examining its "Green Guides". >>

Advertising | October 22, 2008

Acerno acquisition aids Akamai's ad targeting aims

Content delivery provider Akamai is delving into advertising with the acquisition of targeted advertising firm acerno and the introduction of a new advertising solutions platform. >>

Search Marketing | October 22, 2008

MediaSmith bundles search, social into one platform

Forget about the hassles of buying search ads from one service and social ads from another; MediaSmith has bundled a service for advertisers which places search and social in the same network. Called M3, the service launched this week; it also supports emerging technologies. >>

Advertising | October 22, 2008

NaturalPath launches clickable ad formats

Interested in catching environmentally conscious consumers? New ad offerings from NaturalPath Media could be the answer. The new ad offerings give marketers options such as making ads clickable and the possibility of engaging consumers are a higher level. >>

Advertising | October 22, 2008

Interwoven's new platform gives advertisers more options

As many studies have found, it isn't where or when you advertise it is how you target the advertising. To that end, Interwoven has introduced a new targeting suite which allows complete targeting, including the identification of audience segments. These new targeting offerings allow marketers to virtually match ads to consumers based on how they engaged with a website in the past. >>