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BizReport : October 20, 2008 Archive

October 20, 2008 Archive

Social Marketing | October 20, 2008

Silverpop enables social marketing via email

New technology can now offer marketers a slice of social networking action just by sending an email. How? By using Silverpop's new 'Share-to-Social' feature. >>

Blogs & Content | October 20, 2008

Mom Central: Mom Bloggers powerful yet maverick

There's a powerful force moving among online blogs, a group with the ability to influence others and build strong brand awareness. Who are they? They are Mom Bloggers and Mom Central Consulting has just released the results of a survey that show just how powerful this online group can be and how companies are beginning to take notice. >>

Ecommerce | October 20, 2008

Flaunt your free delivery

Consumers are going online to do their holiday shopping as a way of saving time and money, especially on gas, which makes offering free delivery a powerful way of attracting new customers. >>

Viral Marketing | October 20, 2008

SpotXChange partners with Adap.tv for more ad units

Adap.tv is partnering with online video ad network SpotXChange to increase their advertising offerings to clients. The partnership will enable both pre-roll and overall ad units to give viral marketers better access to high-quality video ad space. >>



Blogs & Content | October 20, 2008

Federated Media launches CM Toolbox in Beta

Conversational marketing has received a fresh push with a new tool from Federated Media. The publishing company has launched their Conversational Media Toolbox (CM Toolbox) in Beta; the tool helps marketers analyze their conversational campaigns. >>

Email Marketing | October 20, 2008

Are you testing your email subject lines?

If not, you may be missing out on click-throughs and conversions. Following the best practices of including a brand name, keeping the subject line simple and being informational is enough. It may not be, and testing subject lines with a small group of list members could greatly improve the ROI of your next campaign. Here are a few things to test. >>