BizReport : October 17, 2008 Archive

October 17, 2008 Archive

Mobile Marketing | October 17, 2008

AdMob: Mobile ad demand outstrips inventory

AdMob have released their Mobile Metrics Report for September 2008. The findings demonstrate that while there has been rapid growth in mobile Internet and application use during the last 12 months, inventory isn't keeping up with demand. >>

Research | October 17, 2008

Gamers evolving into influential audience

More research, this time from IGN Entertainment and Ipsos Media CT, shatters the perceived stereotype of lonely, introvert gamers and finds that, as avid media consumers and early adopters of new technologies and products, they are relied upon by many to be kept up-to-date on such matters. >>

Search Marketing | October 17, 2008

DIY display ads launched by Google Adwords

Small businesses are set to benefit from an ad tool, released this week by Google AdWords, which will allow advertisers to develop display ads using a variety of templates, negating their need to use the services of a designer. >>

Advertising | October 17, 2008

Nielsen: Target power moms for powerful results

Moms are powerful creatures. They feed us, change us and influence all of our decisions as children. New research from The Nielsen Company shows that 'power moms' are even more important, especially to other women. These women are twice as likely to give advice on parenting, household products and beauty. >>

Trends & Ideas | October 17, 2008

12 million consumers say they'll try instead of buy

Want a little lift from your next advertising campaign? A little innovative thinking - and a willingness to give a little to get a little - could go a long way. TrialPay, that little company offering free trials in exchange for purchases, has signed up more than 12 million users and 6,000 marketers. >>

Advertising | October 17, 2008

Report: It's all about ad networks

Marketers, if you are targeting your next advertising campaign only according to websites you may be missing the boat. In the past, targeting ads to website content was fine but in today's marketplace, marketers need more than that - and that means targeting for audience. Which really means it is all about the ad network. >>

Social Marketing | October 17, 2008

How to get more from consumer opinions

Product reviews, brand bulletin boards, shopping sites. With consumers logging on by the thousands to learn more about products, it is easy to see why marketers heads are spinning. A new platform from Biz360 may help marketers get a better grasp on what is being said, both negatively and positively, about their brands online. >>