BizReport : October 16, 2008 Archive

October 16, 2008 Archive

Ecommerce | October 16, 2008

Spell out delivery costs to avoid 'shipping shock'

To bring some Christmas cheer into the homes of recession-weary British consumers, Amazon has slashed its minimum purchase amount to a third of the usual cost. >>

Trends & Ideas | October 16, 2008

In-game ads added to Obama campaign

In order to reach the youth of today, presidential candidate Barack Obama is making his presence felt in places where they hang out, in particular in online settings such as Second Life and video games. >>

Search Marketing | October 16, 2008

Lack of search advertising technology "Archilles heel"

The complex management and technology needed to run large search advertising campaigns is impeding the growth of the category, according to recently released research from Marin Software/JupiterResearch. >>

Advertising | October 16, 2008

PubMatic: Display ad prices continue to fall

Prices for display ads sold via ad networks have hit their lowest point in twelve months during the third quarter of this year, according to PubMatic's latest AdPrice Index. >>

Search Marketing | October 16, 2008

Click Forensics to send reports to search engines

Leading search engines Google, MIVA and LookSmart will begin receiving third-party Pay Per Click (PPC) quality reports from Click Forensics. This is part of Click Forensics Fully Automated Click Tracking Reconciliation (FACTr) platform. Yahoo has been receiving these reports since July. >>

Email Marketing | October 16, 2008

New email platform touts overnight ratings

If you want more metrics at a faster pace, a new email platform could be the answer. New email startup iPost says it delivers database segments in minutes based on consumer actions during the past year and up to midnight the night before the campaign began. >>