BizReport : October 12, 2008 - October 18, 2008 Archive

October 12, 2008 - October 18, 2008 Archive

Mobile Marketing | October 17, 2008

AdMob: Mobile ad demand outstrips inventory

AdMob have released their Mobile Metrics Report for September 2008. The findings demonstrate that while there has been rapid growth in mobile Internet and application use during the last 12 months, inventory isn't keeping up with demand. >>

Research | October 17, 2008

Gamers evolving into influential audience

More research, this time from IGN Entertainment and Ipsos Media CT, shatters the perceived stereotype of lonely, introvert gamers and finds that, as avid media consumers and early adopters of new technologies and products, they are relied upon by many to be kept up-to-date on such matters. >>

Search Marketing | October 17, 2008

DIY display ads launched by Google Adwords

Small businesses are set to benefit from an ad tool, released this week by Google AdWords, which will allow advertisers to develop display ads using a variety of templates, negating their need to use the services of a designer. >>

Advertising | October 17, 2008

Nielsen: Target power moms for powerful results

Moms are powerful creatures. They feed us, change us and influence all of our decisions as children. New research from The Nielsen Company shows that 'power moms' are even more important, especially to other women. These women are twice as likely to give advice on parenting, household products and beauty. >>

Trends & Ideas | October 17, 2008

12 million consumers say they'll try instead of buy

Want a little lift from your next advertising campaign? A little innovative thinking - and a willingness to give a little to get a little - could go a long way. TrialPay, that little company offering free trials in exchange for purchases, has signed up more than 12 million users and 6,000 marketers. >>

Advertising | October 17, 2008

Report: It's all about ad networks

Marketers, if you are targeting your next advertising campaign only according to websites you may be missing the boat. In the past, targeting ads to website content was fine but in today's marketplace, marketers need more than that - and that means targeting for audience. Which really means it is all about the ad network. >>

Social Marketing | October 17, 2008

How to get more from consumer opinions

Product reviews, brand bulletin boards, shopping sites. With consumers logging on by the thousands to learn more about products, it is easy to see why marketers heads are spinning. A new platform from Biz360 may help marketers get a better grasp on what is being said, both negatively and positively, about their brands online. >>

E-commerce | October 16, 2008

Spell out delivery costs to avoid 'shipping shock'

To bring some Christmas cheer into the homes of recession-weary British consumers, Amazon has slashed its minimum purchase amount to a third of the usual cost. >>

Trends & Ideas | October 16, 2008

In-game ads added to Obama campaign

In order to reach the youth of today, presidential candidate Barack Obama is making his presence felt in places where they hang out, in particular in online settings such as Second Life and video games. >>

Search Marketing | October 16, 2008

Lack of search advertising technology "Archilles heel"

The complex management and technology needed to run large search advertising campaigns is impeding the growth of the category, according to recently released research from Marin Software/JupiterResearch. >>

Advertising | October 16, 2008

PubMatic: Display ad prices continue to fall

Prices for display ads sold via ad networks have hit their lowest point in twelve months during the third quarter of this year, according to PubMatic's latest AdPrice Index. >>

Search Marketing | October 16, 2008

Click Forensics to send reports to search engines

Leading search engines Google, MIVA and LookSmart will begin receiving third-party Pay Per Click (PPC) quality reports from Click Forensics. This is part of Click Forensics Fully Automated Click Tracking Reconciliation (FACTr) platform. Yahoo has been receiving these reports since July. >>

Email Marketing | October 16, 2008

New email platform touts overnight ratings

If you want more metrics at a faster pace, a new email platform could be the answer. New email startup iPost says it delivers database segments in minutes based on consumer actions during the past year and up to midnight the night before the campaign began. >>

E-commerce | October 15, 2008

Consumers plan a budget-conscious Christmas

Consumers plan to employ a variety of money-saving tools and strategies to bag a bargain this holiday season, according to a recent survey by Harris Interactive, commissioned by coupon website RetailMeNot.com. >>

E-commerce | October 15, 2008

Internet channel of choice for multi-channel shoppers

The Internet has, for the first time, become the channel of choice for multi-channel shoppers in the US, surpassing brick-and-mortar outlets, according to a new consumer survey from The E-Tailing Group Inc. >>

Research | October 15, 2008

ComScore: Half of Asia-Pacific surfers play games

In-game advertising could be a good way to convert more Asia-Pacific online users according to new research from comScore. Their latest numbers show that more than 50% of Asia-Pacific Internet surfers visiting online gaming sites in August 2008. On average, users visited sites 11.5 times during the month and spent more than 80 minutes on-site. >>

Advertising | October 15, 2008

Advtise launches Geo-Bids platform

Want a little bit more from your next Pay Per Click (PPC) campaign? A new platform from Advtise could help by allowing marketers to geo-target PPC campaigns; the geo-targeting allows marketers to choose specific keywords depending on the city targeted with the ad. >>

E-commerce | October 15, 2008

Study: Some consumers don't let economics effect spending

Heading into the holiday shopping season and with consumers tightening their budgets by the day, a new study could help marketers make the most of their ad dollars by identifying which consumer segments are still willing to buy and which segments should be avoided. Acxiom's Retail Consumer Dynamics Study found that all consumer segments are likely to spend but how, when and what the different segments spend will vary. >>

Research | October 14, 2008

Dynamic Logic: Consumers find pop-ups less painful

Are pop-up ads, or over-content ads, more acceptable nowadays, or have consumers learned how to ignore them? A recent survey from Dynamic Logic updates a 2003 survey with surprising results. >>

Viral Marketing | October 14, 2008

Marketers to up viral video spending in 2009

Despite reported spending cutbacks, many ad agencies and media buying executives plan on increasing spending on viral video marketing in 2008, according to a recent report by Feed Company. >>

Research | October 14, 2008

British online luxury shoppers resilient in face of credit crunch

British shoppers who prefer designer labels, and aren't afraid to pay the price for them, say the credit crunch is doing little to alter their spending habits. What is changing, however, is the amount of online research they are doing prior to making a purchase. >>

Advertising | October 14, 2008

New platform could boost newspaper ad ROI

With newspaper ad revenues falling, a new platform from NewspaperDirect could help the industry. Called Ad Value Map, the platform allows professional subscribers of PressDisplay.com to map newspapers to learn which pages will maximize the ROI of marketing campaigns. >>

E-commerce | October 14, 2008

Tech gift-guide combines advertising with reviews

If you're looking for another way to interact with consumers as the holiday shopping season opens, consider a new platform from NetShelter Technology Media. The platform is a technology gift guide, giving consumers information about brands and products but also gives these brands and businesses the ability to interact with the consumer base through a dedicated blog. >>

E-commerce | October 14, 2008

Coupons, Inc, Money Mailer partner to take coupons mobile

With the amount of 'extra' money Americans have to spend shrinking daily, more and more retailers are offering coupons just to get consumers in their offline - and online! - doors. This week, Coupons, Inc. and Money Mailer Direct Marketing have entered into a partnership to help local businesses take their coupons online for a greater impact. >>

Social Marketing | October 13, 2008

MySpace launches MyAds

MySpace, the most popular of the social networking sites with over 122 million registered members, has launched a tool that will allow small businesses to target ads to preferred demographics and profiles. >>

Email Marketing | October 13, 2008

Holiday email campaigns begin earlier

Have you sent any email messages referencing Christmas or the holidays yet? Over a quarter of retailers have, according to The Retail Email Blog, over a week earlier than last year. >>

Mobile Marketing | October 13, 2008

Google iPhone ads in beta

Google is preparing to offer advertisers a way to tailor their advertising to the iPhone, despite its own, soon-to-be-released, mobile operating system, Android. >>

Search Marketing | October 13, 2008

Adgooroo: More search marketers turn to LiveSearch

Consumers may still be logging on to Google in record numbers but search marketers may be changing their tune. According to AdGooRoo, nearly 20% more search marketers logged campaigns with Microsoft Windows LiveSearch in Q3 2008 than in Q2. >>

E-commerce | October 13, 2008

Report: Gift card buying, usage will change in 2008

Merchants can expect gift cards to help bolster the holiday shopping season, but according to a recent surve from Archstone Consulting merchants shouldn't count on those gift cards to be used on frivolous purchases. The survey found that consumers, who are already tightening their spending belts, will use gift cards for necessary purchases. >>

Research | October 13, 2008

Nielsen partners to measure China's Internet usage

Curious about the Chinese online marketplace? With China one of the world's fastest growing online arenas, you should be and a partnership between Nielsen Online and Beijing Zhongqian Wangrun Informtion Technology Company Ltd., could help. >>