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BizReport : October 10, 2008 Archive

October 10, 2008 Archive

Mobile Marketing | October 10, 2008

Keynote Systems: Mobile websites need improvement

In their new study, 'WebEffective for iPhone', Keynote System asked participants to find an entertainment news story, read it, search for another topic and send that story to a friend. The results demonstrate the need for improvements in the mobile Internet experience. >>

Search Marketing | October 10, 2008

More ad opportunities via Google

First came click-to-buy on YouTube, then AdSense for Games and now Google has been spotted placing text ads on Google Maps. >>

Advertising | October 10, 2008

Yahoo Web Analytics tool launched

Yahoo's acquisition of IndexTools in May of this year has led to this week's announcement of their new analytics product, currently being rolled out in beta on a limited basis. >>

Advertising | October 10, 2008

IAB: Online ad spend up 15% so far

The US and global economies may be weakening, but according to the latest research from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, the online advertising spend continues to grow. Through the first six months of 2008, IAB reports that online ad spending increased by more than 15%. >>

Search Marketing | October 10, 2008

Report: Local search, mobile search important to consumers

Local search is hotter than ever and don't rule out the impact of Yellow Pages. Those are two key findings in a new report from TMP Directional Marketing. According to the report more than one-third (31%)of Internet users first turn to search engines when looking for local stores, products and services. >>