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BizReport : October 9, 2008 Archive

October 9, 2008 Archive

Advertising | October 09, 2008

Federated Media launches overhauled self-serve ad platform

Federated Media is making premium content on its self-serve platform, usually reserved for large clients, available to businesses of all sizes as the market reaches maturation. >>

Research | October 09, 2008

ZenithOptimedia revises global ad spend down... again

For the third time in twelve months, ZenithOptimedia has scaled back its predictions for global ad spending growth as economic uncertainty continues to undermine consumer confidence. >>

Advertising | October 09, 2008

Engaged online video viewers not averse to advertising

For an increasing number of people, online video viewing isn't a fad, it's a habit and marketers should be looking to online video advertising to reach engaged and influential audiences, according to recent Forrester Research findings for Veoh Networks. >>

Advertising | October 09, 2008

YouTube rolls out click to buy ads

A new ad platform from YouTube could rejuvenate sagging online video campaigns. The Click to Buy ads give viewers the ability to buy products from the ad space. The ads are currently for games and music. >>

Ecommerce | October 09, 2008

How to defend your brand

News travels fast, especially on the Internet. It has been said that one satisfied customer will tell one friend about their shopping experience but one unsatisfied customer will tell 100 people about their experience. With the speed of the Web, how can brands defend their honor, so to speak? Here are three way to defend your brand before - and after - an attack. >>

Advertising | October 09, 2008

Can coupons save Christmas?

As the global economy continues to shrink, businesses are feeling the pinch. Short of closing doors - even cyber doors - marketers are scrambling to find a viable way to compete with big box retailers who can discount products to the nth degree. Mobile Coupons (mCoupons) could be the answer according to a recent report from SmartReply. >>