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BizReport : October 8, 2008 Archive

October 8, 2008 Archive

| October 08, 2008

'Game on' for Google AdSense

When you consider that around 25% of Internet users, over 200 million people, play online games, it's no surprise that Google has decided to move AdSense into the in-game advertising market. >>

Law & Regulation | October 08, 2008

Click Forensics introduces trademark abuse reporting

Click fraud takes many forms, one of which is trademark abuse. Not only is it annoying to consumers, but it impacts advertising budgets. Click Forensics has added a new feature to its ad solution called the Trademark Use report. >>

Search Marketing | October 08, 2008

Survey: SEO, site search and email are top business tools

A huge majority of retailers across the globe rank email, search engine optimization and site search as the most important ecommerce tools that help promote their businesses, finds search services provider SLI Systems. >>

Advertising | October 08, 2008

Coremetrics rolls out updated analytics platform

Coremetrics 2009 is out and touts better reporting capabilities and more detailed mobile stats as part of it's updated analytics platform. The new platform could help online and mobile marketers as the US economy continues to soften heading into the holiday shopping season. >>

Viral Marketing | October 08, 2008

Why not market for a cause?

Some of the hottest viral ads, promotions and clips throughout the holiday season are cause related. We see them each year - saving homeless pets, donating to a local green space or saving a historical landmark. As the holidays approach, consumers look for ways to do good works. Could this help your next campaign? >>

Advertising | October 08, 2008

A deeper look at the male consumer

Are you targeting men with your next campaign? Before you do, take a look at the latest study from Break Media, which focuses on male consumers 18-34. The study sheds light on what males are looking for online - and no, it isn't their next date. >>