BizReport : October 6, 2008 Archive

October 6, 2008 Archive

Advertising | October 06, 2008

iPerceptions: Current ad formats ineffective

Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. >>

Advertising | October 06, 2008

Half of British marketing budgets to go online

A new survey has found that many chief marketing officers in the U.K. intend to spend more than half of their total marketing budgets on Internet marketing next year. >>

Ecommerce | October 06, 2008

62 million U.S. consumers start holiday shop early

Black Friday, traditionally the day when Americans begin their holiday shopping, is also known for being the day that retailer's balance sheets (hopefully) go in the black. But recent research shows that savvy shoppers are planning to do their holiday shopping much earlier, giving retailers a leg up earlier in the year. >>

Ecommerce | October 06, 2008

Holiday prep - the time to act is now

Don't get caught with your pants down this holiday season. With just a few weeks left until shoppers begin spending in earnest you need to ensure your online marketing campaigns and website are in shape and able to cope with consumer demands. >>

Advertising | October 06, 2008

Epsilon: Ad budgets shrinking, but still going digital

Marketers may be spending less in general, but a new report from Epsilon finds that more ad dollars are still going digital. According to their recent survey about 65% of Chief Marketing Officers surveyed said they are decreasing advertising spending but still plan to spend more in the digital/interactive segment in the next year. >>

Advertising | October 06, 2008

Report: Anywhere Connectors are good for marketers

Marketing to technologically savvy consumers can be difficult but a new study from The Yankee Group could help marketers engage and convert tech shoppers heading into the holiday buying season. The report finds that tech consumers fall into five categories but the similarities - and differences - in those categories can make a difference in your next marketing campaign. >>

Advertising | October 06, 2008

JupiterResearch: Consumers should retain broadband

With consumers tightening their belts, it is likely that many will cut down on nights out at the movies and even pay television channels, but according to a recent JupiterResearch report consumers aren't likely to cut back on broadband spending. Researchers found that about 33% of consumers will not go to as many movies, 12% will likely cancel premium cable packages but only 2% are likely to stop their at-home broadband service. >>