BizReport : October 5, 2008 - October 11, 2008 Archive

October 5, 2008 - October 11, 2008 Archive

Mobile Marketing | October 10, 2008

Keynote Systems: Mobile websites need improvement

In their new study, 'WebEffective for iPhone', Keynote System asked participants to find an entertainment news story, read it, search for another topic and send that story to a friend. The results demonstrate the need for improvements in the mobile Internet experience. >>

Search Marketing | October 10, 2008

More ad opportunities via Google

First came click-to-buy on YouTube, then AdSense for Games and now Google has been spotted placing text ads on Google Maps. >>

Advertising | October 10, 2008

Yahoo Web Analytics tool launched

Yahoo's acquisition of IndexTools in May of this year has led to this week's announcement of their new analytics product, currently being rolled out in beta on a limited basis. >>

Advertising | October 10, 2008

IAB: Online ad spend up 15% so far

The US and global economies may be weakening, but according to the latest research from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, the online advertising spend continues to grow. Through the first six months of 2008, IAB reports that online ad spending increased by more than 15%. >>

Search Marketing | October 10, 2008

Report: Local search, mobile search important to consumers

Local search is hotter than ever and don't rule out the impact of Yellow Pages. Those are two key findings in a new report from TMP Directional Marketing. According to the report more than one-third (31%)of Internet users first turn to search engines when looking for local stores, products and services. >>

Advertising | October 09, 2008

Federated Media launches overhauled self-serve ad platform

Federated Media is making premium content on its self-serve platform, usually reserved for large clients, available to businesses of all sizes as the market reaches maturation. >>

Research | October 09, 2008

ZenithOptimedia revises global ad spend down... again

For the third time in twelve months, ZenithOptimedia has scaled back its predictions for global ad spending growth as economic uncertainty continues to undermine consumer confidence. >>

Advertising | October 09, 2008

Engaged online video viewers not averse to advertising

For an increasing number of people, online video viewing isn't a fad, it's a habit and marketers should be looking to online video advertising to reach engaged and influential audiences, according to recent Forrester Research findings for Veoh Networks. >>

Advertising | October 09, 2008

YouTube rolls out click to buy ads

A new ad platform from YouTube could rejuvenate sagging online video campaigns. The Click to Buy ads give viewers the ability to buy products from the ad space. The ads are currently for games and music. >>

E-commerce | October 09, 2008

How to defend your brand

News travels fast, especially on the Internet. It has been said that one satisfied customer will tell one friend about their shopping experience but one unsatisfied customer will tell 100 people about their experience. With the speed of the Web, how can brands defend their honor, so to speak? Here are three way to defend your brand before - and after - an attack. >>

Advertising | October 09, 2008

Can coupons save Christmas?

As the global economy continues to shrink, businesses are feeling the pinch. Short of closing doors - even cyber doors - marketers are scrambling to find a viable way to compete with big box retailers who can discount products to the nth degree. Mobile Coupons (mCoupons) could be the answer according to a recent report from SmartReply. >>

| October 08, 2008

'Game on' for Google AdSense

When you consider that around 25% of Internet users, over 200 million people, play online games, it's no surprise that Google has decided to move AdSense into the in-game advertising market. >>

Law & Regulation | October 08, 2008

Click Forensics introduces trademark abuse reporting

Click fraud takes many forms, one of which is trademark abuse. Not only is it annoying to consumers, but it impacts advertising budgets. Click Forensics has added a new feature to its ad solution called the Trademark Use report. >>

Search Marketing | October 08, 2008

Survey: SEO, site search and email are top business tools

A huge majority of retailers across the globe rank email, search engine optimization and site search as the most important ecommerce tools that help promote their businesses, finds search services provider SLI Systems. >>

Advertising | October 08, 2008

Coremetrics rolls out updated analytics platform

Coremetrics 2009 is out and touts better reporting capabilities and more detailed mobile stats as part of it's updated analytics platform. The new platform could help online and mobile marketers as the US economy continues to soften heading into the holiday shopping season. >>

Viral Marketing | October 08, 2008

Why not market for a cause?

Some of the hottest viral ads, promotions and clips throughout the holiday season are cause related. We see them each year - saving homeless pets, donating to a local green space or saving a historical landmark. As the holidays approach, consumers look for ways to do good works. Could this help your next campaign? >>

Advertising | October 08, 2008

A deeper look at the male consumer

Are you targeting men with your next campaign? Before you do, take a look at the latest study from Break Media, which focuses on male consumers 18-34. The study sheds light on what males are looking for online - and no, it isn't their next date. >>

E-commerce | October 07, 2008

Institute of Sales Promotion publishes online couponing guidelines

The Institute of Sales Promotion (U.K.) is encouraging retailers and marketers to adhere to a new set of best practice guidelines for the creation and distribution of online coupons designed to limit counterfeiting and redemption abuse. >>

Social Marketing | October 07, 2008

Why are many social media campaigns doomed to failure?

Business are going to have to adopt social media campaigns to interact and communicate with customers, according to research firm Gartner, which estimates that more than 60% of online Fortune 1000 companies will have connected with or developed an online community by 2010. >>

Social Marketing | October 07, 2008

Are you maturing with the Millennials?

Companies will find themselves losing out on vast opportunities if they don't act now to invest in strategies aimed at the largest generation of the moment - the Millennials. Such are the findings of a survey conducted by the Economist Intelligence Unit and software firm Genesys. >>

Research | October 07, 2008

Report: Don't count on business to increase travel spend

Consumers may be tightening their budgets in all categories on a personal level, but travel marketers shouldn't count on business travelers to pick up the slack. According to a recent survey from the Association of Corporate Travel Executives (ACTE), only about one-third (36%) of survey respondents said they would travel more in the coming year. >>

Advertising | October 07, 2008

New platform takes user behaviors into account

Are you getting the most from your targeting efforts? If you aren't using at least a little behavioral information, you may not be. But, how can marketers leverage user's past and present behaviors to better target? A new platform from Unica Corporation could help. >>

Advertising | October 07, 2008

Jivox launches new online video ad platform

Small and medium sized business who want to enter the online video world but aren't sure exactly how to do it may get a boost from a new platform from Jivox. AdSlate 3.0 is a new platform tailored to small and medium sized businesses reach local consumers through viral and local search campaigns. >>

Advertising | October 06, 2008

iPerceptions: Current ad formats ineffective

Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. >>

Advertising | October 06, 2008

Half of British marketing budgets to go online

A new survey has found that many chief marketing officers in the U.K. intend to spend more than half of their total marketing budgets on Internet marketing next year. >>

E-commerce | October 06, 2008

62 million U.S. consumers start holiday shop early

Black Friday, traditionally the day when Americans begin their holiday shopping, is also known for being the day that retailer's balance sheets (hopefully) go in the black. But recent research shows that savvy shoppers are planning to do their holiday shopping much earlier, giving retailers a leg up earlier in the year. >>

E-commerce | October 06, 2008

Holiday prep - the time to act is now

Don't get caught with your pants down this holiday season. With just a few weeks left until shoppers begin spending in earnest you need to ensure your online marketing campaigns and website are in shape and able to cope with consumer demands. >>

Advertising | October 06, 2008

Epsilon: Ad budgets shrinking, but still going digital

Marketers may be spending less in general, but a new report from Epsilon finds that more ad dollars are still going digital. According to their recent survey about 65% of Chief Marketing Officers surveyed said they are decreasing advertising spending but still plan to spend more in the digital/interactive segment in the next year. >>

Advertising | October 06, 2008

Report: Anywhere Connectors are good for marketers

Marketing to technologically savvy consumers can be difficult but a new study from The Yankee Group could help marketers engage and convert tech shoppers heading into the holiday buying season. The report finds that tech consumers fall into five categories but the similarities - and differences - in those categories can make a difference in your next marketing campaign. >>

Advertising | October 06, 2008

JupiterResearch: Consumers should retain broadband

With consumers tightening their belts, it is likely that many will cut down on nights out at the movies and even pay television channels, but according to a recent JupiterResearch report consumers aren't likely to cut back on broadband spending. Researchers found that about 33% of consumers will not go to as many movies, 12% will likely cancel premium cable packages but only 2% are likely to stop their at-home broadband service. >>