BizReport : October 2008 Archive

October 2008 Archive

Mobile Marketing | October 31, 2008

Marketers moving money into mobile marketing

A couple of new surveys reveal that spending on mobile marketing is expected to rise over the next few years, particularly across major UK brands, as marketers welcome its cost-effectiveness and targeting capabilities. >>

Trends & Ideas | October 31, 2008

comScore adds distributed web content tracking

comScore is addressing the need for marketers to be able to track the reach of distributed web content by significantly extending their existing Media Metrix service. >>

Advertising | October 31, 2008

Execs feel creative projects 'too safe'

Now is not the time to play it safe with creative projects, is the message being conveyed by a new study from executive staffing firm The Creative Group. >>

Mobile Marketing | October 31, 2008

Study: Consumers use mobiles, smart phones more

Consumers are increasing their mobile adoption by a 50% margin according to a new report from Azuki Systems. Researchers found that 54% of consumers report increasing their mobile usage by more than 25% and 25% reported increasing their usage by more than 50%. >>

Search Marketing | October 31, 2008

Search Marketing Guide released by MarketingSherpa

Want a headstart on that next search marketing campaign? Look into MarketingSherpa's latest "Search Marketing Benchmark Guide" which analyzes search tools and how search platforms are using the tools to impact campaigns. The guide also covers search marketing tactics, trends and branding metrics. >>

Blogs & Content | October 31, 2008

Report: Power of the blog increases in UK

Blogging is becoming mainstream and it continues to draw in more readership. According to a recent comScore report, blogs were visited by nearly half of the UK's total online audience in August. >>

E-commerce | October 30, 2008

Retailers see increase in sales via CSEs

Financial concerns are driving consumers to comparison shopping engines, according to a survey by online research firm E-consultancy and DoubleClick, and this is reflected in an increase in sales via this channel. >>

Research | October 30, 2008

Housing slump forces home improvement SMBs online

Once upon a time home improvement contractors, such as painters, carpet layers and landscapers, were turning away customers and had little time for websites or online ad campaigns that would only serve to swell their waiting lists. How times are changing. >>

Social Marketing | October 30, 2008

Ads on social networks can drive sales

There are opportunities for marketers to run successful ad campaigns on social networks such as MySpace and Facebook and, if done properly, the majority of social networkers don't find it a turnoff. >>

Advertising | October 30, 2008

Report: How the press release can increase sales

If you think all you have to do is put a few product details on a page, a price point and ship it off to interested new hubs, you are mistaken. That is the word from a new report from the Society for New Communications Research. >>

Research | October 30, 2008

Eyeblaster offers engagement analytics

Do you ever wonder how a consumer is interacting with your website? What about engagement after leaving your site? If so, a new analytics report from Eyeblaster may give you new insight. The tool shares statistics, metrics and data - including branding and online shopping habits - so that marketers can better measure campaign impact and ROI. >>

E-commerce | October 29, 2008

Are you on the button?

An often overlooked marketing tool, common to most websites, is the call to action button. Whether it takes Internet users to product information, their shopping cart or the checkout, call to action buttons need to work hard to maximize visibility and persuasion. >>

E-commerce | October 29, 2008

Holiday retail sales outlook gloomy

Recent reports suggest that this holiday season will be tough for consumers and retailers alike, with retail sales growth down on this time last year. Even online retail isn't escaping the financial turmoil that is keeping consumer's hands firmly in their pockets. >>

| October 29, 2008

Blogs influence online buying behavior

A new survey has further pushed blogs into the marketing limelight, showing that blogs have a definite effect on buying behavior and purchase choices. >>

Advertising | October 29, 2008

NASDAQ taps AdGent for Asian ad partner

Could an international advertising partner help your business as the US economy heads into a possible recession? It certainly couldn't hurt. A new partnership, between NASDAQ.com and AdGent 007, could be leading the way for many online marketers. The partnership allows AdGent's sales force to sell ads on NASDAQ.com to Asian and Australian media buyers. >>

Advertising | October 29, 2008

Forecast: Digital Out of Home spend to increase

With most advertising avenues expecting a decrease is spending - from marketers and from consumers - over the next year, a new report from PQ Media could be of interest. According to the report, Digital Out Of Home (DOOH) ad spending will increase over the next four years. >>

Advertising | October 29, 2008

How to decrease ad clutter but still engage the consumer

If you think there is too much advertising clutter in the online marketplace, you aren't alone. Although most advertisers have very little control over where their ads are placed or how many ads are placed alongside, a new report from Nielsen Online shows how to get the most from a de-cluttered online space. >>

E-commerce | October 28, 2008

Customers seeking product support log on

After flicking through the manual, the Internet is the second port of call for customers looking for product information and support, according to Michael Mace of Rubicon Consulting. >>

Research | October 28, 2008

Web browsing boosts brain

The Internet has not only changed the way we socialize, shop and inform ourselves, it's also changing the way our brain works, claims a professor at the Semel Institute for Neuroscience and Human Behavior at UCLA. >>

Research | October 28, 2008

Viacom study redefines youth

Marketers need to take another look at who they're defining as their youth market, according to Viacom Brand Solutions International (VBSI), as people strive to stay younger for longer by continuing the pursuits of their younger years. >>

Search Marketing | October 24, 2008

Click Forensics: Botnet click fraud on the increase

Botnets aren't slowing down. That is the indication from the latest Click Forensics report in which researchers found that click fraud by botnets increased 10% in Q3 2008. Currently, about 27% of click fraud is attributed to botnets. >>

Advertising | October 24, 2008

Specific Media report connects online research with offline sales

Think there is no correlation between online advertising and offline sales? Think again. A new reporting tool from Specific Media shows marketers the direct effect that online advertising has on offline sales. >>

Research | October 24, 2008

Teens join Boomers on health search

Boomers are no longer alone in their search for online health information. According to a recent report about half of young people (13 - 24) look for health information online. >>

Research | October 23, 2008

Online TV watching habits, by disease

Certain groups of consumers who suffer from specific diseases are more predisposed to watching their television content online, according to a recent consumer study from Manhattan Research. >>

Email Marketing | October 23, 2008

Email marketing: How do you compare?

A recent article by Ignite provides an interesting overview, gleaned from a new report from eMarketer, of the email marketing operations and metrics of online retailers in the U.S. >>

Email Marketing | October 23, 2008

Ensure transactional email messages are recognizable

Vague subject lines, unrecognizable sender information and overly long body text are all to blame for the often pitiful user experience offered by transactional messages, says usability expert Jakob Nielsen in his latest Alertbox post. >>

Advertising | October 23, 2008

How to effectively mix online and offline ads to drive campaigns

Mixing online and offline venues has been a growing trend for many marketers. The problem is blending offline with online effectively enough to justify a possibly larger ad spend than if only online or only offline were involved. A new report from MarketingSherpa sheds light on how on company used multi-channel ads to build brand and increase ROI. >>

E-commerce | October 23, 2008

MerchantCircle brings sales feet to merchants streets

If you think you can't have a greater sales ROI because you can't afford more salespeople, think again. A new offering from MerchantCircle, an online network for local merchants, gives local merchants access to advisors who can help local merchants find local consumers in the online space. >>

Research | October 23, 2008

Can politics help your next online campaign?

Election day is right around the corner in the United States and with only about fourteen days to go, political marketers are beefing up their adspends in traditional markets like television and newspaper. But, could they reach more through online avenues? And, if so, does that point to a new way of marketing to consumers in general? >>

Social Marketing | October 22, 2008

Marketing via social networks a no-no?

Young Internet users may be more likely than others to hang out on social networks, but is it really the place to market to them? Not necessarily, according to joint research by ExactTarget and Ball State University. >>

Law & Regulation | October 22, 2008

FTC to remove gray areas from 'green' ad claims

In an attempt to curb "greenwashing", or deceptive advertising in regard to environmental or green practices, the Federal Trade Commission is re-examining its "Green Guides". >>

Advertising | October 22, 2008

Acerno acquisition aids Akamai's ad targeting aims

Content delivery provider Akamai is delving into advertising with the acquisition of targeted advertising firm acerno and the introduction of a new advertising solutions platform. >>

Search Marketing | October 22, 2008

MediaSmith bundles search, social into one platform

Forget about the hassles of buying search ads from one service and social ads from another; MediaSmith has bundled a service for advertisers which places search and social in the same network. Called M3, the service launched this week; it also supports emerging technologies. >>

Advertising | October 22, 2008

NaturalPath launches clickable ad formats

Interested in catching environmentally conscious consumers? New ad offerings from NaturalPath Media could be the answer. The new ad offerings give marketers options such as making ads clickable and the possibility of engaging consumers are a higher level. >>

Advertising | October 22, 2008

Interwoven's new platform gives advertisers more options

As many studies have found, it isn't where or when you advertise it is how you target the advertising. To that end, Interwoven has introduced a new targeting suite which allows complete targeting, including the identification of audience segments. These new targeting offerings allow marketers to virtually match ads to consumers based on how they engaged with a website in the past. >>

Search Marketing | October 21, 2008

Yahoo adds geo-targeting capabilities

Geo-targeting for Yahoo advertisers has been launched this week. The new tool will enable search advertising marketers to fine tune campaigns and create more relevant ad clicks by selecting specific target locations. >>

Research | October 21, 2008

Ad-ology illustrates product review/blog influence on consumers

Product reviews, consumer comments and information gleaned from blogs are all having some, or significant, influence on consumer purchasing decisions according to a recent Ad-ology survey. >>

Advertising | October 21, 2008

Report: Magazines face 5% decline

Newspapers aren't the only publications feeling the pinch of fewer ad dollars. According to a new report from the Publisher's Information Bureau, magazine advertising revenue (reported on rate cards) declined by 5% (year over year) in Q3. Year over year through all first three quarters, ads declined by nearly 10%. >>

Viral Marketing | October 21, 2008

Report: The new influencers turn to video

Don't place all of that social marketing budget in written content; according to a new report from D S Simon Productions, the new influencers are using video. The report, Web Influencers Internet Media Tour Survey, found that 65% of online media sites are now using video and 77% plan to increase their video offerings over the next year. >>

E-commerce | October 21, 2008

Forecast: Worst Christmas since 1991

A word to the wise: start holiday advertising early this year. According to a recent report from TNS Retail Forward, this holiday season in the US could be the weakest since 1991. The report indicates that sales growth will only be about 1.5%; in 1991, growth was only about 1.2%. All is not lost, however, although consumers will be spending less consumers will be shopping online more. >>

Social Marketing | October 20, 2008

Silverpop enables social marketing via email

New technology can now offer marketers a slice of social networking action just by sending an email. How? By using Silverpop's new 'Share-to-Social' feature. >>

Blogs & Content | October 20, 2008

Mom Central: Mom Bloggers powerful yet maverick

There's a powerful force moving among online blogs, a group with the ability to influence others and build strong brand awareness. Who are they? They are Mom Bloggers and Mom Central Consulting has just released the results of a survey that show just how powerful this online group can be and how companies are beginning to take notice. >>

E-commerce | October 20, 2008

Flaunt your free delivery

Consumers are going online to do their holiday shopping as a way of saving time and money, especially on gas, which makes offering free delivery a powerful way of attracting new customers. >>

Viral Marketing | October 20, 2008

SpotXChange partners with Adap.tv for more ad units

Adap.tv is partnering with online video ad network SpotXChange to increase their advertising offerings to clients. The partnership will enable both pre-roll and overall ad units to give viral marketers better access to high-quality video ad space. >>

Blogs & Content | October 20, 2008

Federated Media launches CM Toolbox in Beta

Conversational marketing has received a fresh push with a new tool from Federated Media. The publishing company has launched their Conversational Media Toolbox (CM Toolbox) in Beta; the tool helps marketers analyze their conversational campaigns. >>

Email Marketing | October 20, 2008

Are you testing your email subject lines?

If not, you may be missing out on click-throughs and conversions. Following the best practices of including a brand name, keeping the subject line simple and being informational is enough. It may not be, and testing subject lines with a small group of list members could greatly improve the ROI of your next campaign. Here are a few things to test. >>

Mobile Marketing | October 17, 2008

AdMob: Mobile ad demand outstrips inventory

AdMob have released their Mobile Metrics Report for September 2008. The findings demonstrate that while there has been rapid growth in mobile Internet and application use during the last 12 months, inventory isn't keeping up with demand. >>

Research | October 17, 2008

Gamers evolving into influential audience

More research, this time from IGN Entertainment and Ipsos Media CT, shatters the perceived stereotype of lonely, introvert gamers and finds that, as avid media consumers and early adopters of new technologies and products, they are relied upon by many to be kept up-to-date on such matters. >>

Search Marketing | October 17, 2008

DIY display ads launched by Google Adwords

Small businesses are set to benefit from an ad tool, released this week by Google AdWords, which will allow advertisers to develop display ads using a variety of templates, negating their need to use the services of a designer. >>

Advertising | October 17, 2008

Nielsen: Target power moms for powerful results

Moms are powerful creatures. They feed us, change us and influence all of our decisions as children. New research from The Nielsen Company shows that 'power moms' are even more important, especially to other women. These women are twice as likely to give advice on parenting, household products and beauty. >>

Trends & Ideas | October 17, 2008

12 million consumers say they'll try instead of buy

Want a little lift from your next advertising campaign? A little innovative thinking - and a willingness to give a little to get a little - could go a long way. TrialPay, that little company offering free trials in exchange for purchases, has signed up more than 12 million users and 6,000 marketers. >>

Advertising | October 17, 2008

Report: It's all about ad networks

Marketers, if you are targeting your next advertising campaign only according to websites you may be missing the boat. In the past, targeting ads to website content was fine but in today's marketplace, marketers need more than that - and that means targeting for audience. Which really means it is all about the ad network. >>

Social Marketing | October 17, 2008

How to get more from consumer opinions

Product reviews, brand bulletin boards, shopping sites. With consumers logging on by the thousands to learn more about products, it is easy to see why marketers heads are spinning. A new platform from Biz360 may help marketers get a better grasp on what is being said, both negatively and positively, about their brands online. >>

E-commerce | October 16, 2008

Spell out delivery costs to avoid 'shipping shock'

To bring some Christmas cheer into the homes of recession-weary British consumers, Amazon has slashed its minimum purchase amount to a third of the usual cost. >>

Trends & Ideas | October 16, 2008

In-game ads added to Obama campaign

In order to reach the youth of today, presidential candidate Barack Obama is making his presence felt in places where they hang out, in particular in online settings such as Second Life and video games. >>

Search Marketing | October 16, 2008

Lack of search advertising technology "Archilles heel"

The complex management and technology needed to run large search advertising campaigns is impeding the growth of the category, according to recently released research from Marin Software/JupiterResearch. >>

Advertising | October 16, 2008

PubMatic: Display ad prices continue to fall

Prices for display ads sold via ad networks have hit their lowest point in twelve months during the third quarter of this year, according to PubMatic's latest AdPrice Index. >>

Search Marketing | October 16, 2008

Click Forensics to send reports to search engines

Leading search engines Google, MIVA and LookSmart will begin receiving third-party Pay Per Click (PPC) quality reports from Click Forensics. This is part of Click Forensics Fully Automated Click Tracking Reconciliation (FACTr) platform. Yahoo has been receiving these reports since July. >>

Email Marketing | October 16, 2008

New email platform touts overnight ratings

If you want more metrics at a faster pace, a new email platform could be the answer. New email startup iPost says it delivers database segments in minutes based on consumer actions during the past year and up to midnight the night before the campaign began. >>

E-commerce | October 15, 2008

Consumers plan a budget-conscious Christmas

Consumers plan to employ a variety of money-saving tools and strategies to bag a bargain this holiday season, according to a recent survey by Harris Interactive, commissioned by coupon website RetailMeNot.com. >>

E-commerce | October 15, 2008

Internet channel of choice for multi-channel shoppers

The Internet has, for the first time, become the channel of choice for multi-channel shoppers in the US, surpassing brick-and-mortar outlets, according to a new consumer survey from The E-Tailing Group Inc. >>

Research | October 15, 2008

ComScore: Half of Asia-Pacific surfers play games

In-game advertising could be a good way to convert more Asia-Pacific online users according to new research from comScore. Their latest numbers show that more than 50% of Asia-Pacific Internet surfers visiting online gaming sites in August 2008. On average, users visited sites 11.5 times during the month and spent more than 80 minutes on-site. >>

Advertising | October 15, 2008

Advtise launches Geo-Bids platform

Want a little bit more from your next Pay Per Click (PPC) campaign? A new platform from Advtise could help by allowing marketers to geo-target PPC campaigns; the geo-targeting allows marketers to choose specific keywords depending on the city targeted with the ad. >>

E-commerce | October 15, 2008

Study: Some consumers don't let economics effect spending

Heading into the holiday shopping season and with consumers tightening their budgets by the day, a new study could help marketers make the most of their ad dollars by identifying which consumer segments are still willing to buy and which segments should be avoided. Acxiom's Retail Consumer Dynamics Study found that all consumer segments are likely to spend but how, when and what the different segments spend will vary. >>

Research | October 14, 2008

Dynamic Logic: Consumers find pop-ups less painful

Are pop-up ads, or over-content ads, more acceptable nowadays, or have consumers learned how to ignore them? A recent survey from Dynamic Logic updates a 2003 survey with surprising results. >>

Viral Marketing | October 14, 2008

Marketers to up viral video spending in 2009

Despite reported spending cutbacks, many ad agencies and media buying executives plan on increasing spending on viral video marketing in 2008, according to a recent report by Feed Company. >>

Research | October 14, 2008

British online luxury shoppers resilient in face of credit crunch

British shoppers who prefer designer labels, and aren't afraid to pay the price for them, say the credit crunch is doing little to alter their spending habits. What is changing, however, is the amount of online research they are doing prior to making a purchase. >>

Advertising | October 14, 2008

New platform could boost newspaper ad ROI

With newspaper ad revenues falling, a new platform from NewspaperDirect could help the industry. Called Ad Value Map, the platform allows professional subscribers of PressDisplay.com to map newspapers to learn which pages will maximize the ROI of marketing campaigns. >>

E-commerce | October 14, 2008

Tech gift-guide combines advertising with reviews

If you're looking for another way to interact with consumers as the holiday shopping season opens, consider a new platform from NetShelter Technology Media. The platform is a technology gift guide, giving consumers information about brands and products but also gives these brands and businesses the ability to interact with the consumer base through a dedicated blog. >>

E-commerce | October 14, 2008

Coupons, Inc, Money Mailer partner to take coupons mobile

With the amount of 'extra' money Americans have to spend shrinking daily, more and more retailers are offering coupons just to get consumers in their offline - and online! - doors. This week, Coupons, Inc. and Money Mailer Direct Marketing have entered into a partnership to help local businesses take their coupons online for a greater impact. >>

Social Marketing | October 13, 2008

MySpace launches MyAds

MySpace, the most popular of the social networking sites with over 122 million registered members, has launched a tool that will allow small businesses to target ads to preferred demographics and profiles. >>

Email Marketing | October 13, 2008

Holiday email campaigns begin earlier

Have you sent any email messages referencing Christmas or the holidays yet? Over a quarter of retailers have, according to The Retail Email Blog, over a week earlier than last year. >>

Mobile Marketing | October 13, 2008

Google iPhone ads in beta

Google is preparing to offer advertisers a way to tailor their advertising to the iPhone, despite its own, soon-to-be-released, mobile operating system, Android. >>

Search Marketing | October 13, 2008

Adgooroo: More search marketers turn to LiveSearch

Consumers may still be logging on to Google in record numbers but search marketers may be changing their tune. According to AdGooRoo, nearly 20% more search marketers logged campaigns with Microsoft Windows LiveSearch in Q3 2008 than in Q2. >>

E-commerce | October 13, 2008

Report: Gift card buying, usage will change in 2008

Merchants can expect gift cards to help bolster the holiday shopping season, but according to a recent surve from Archstone Consulting merchants shouldn't count on those gift cards to be used on frivolous purchases. The survey found that consumers, who are already tightening their spending belts, will use gift cards for necessary purchases. >>

Research | October 13, 2008

Nielsen partners to measure China's Internet usage

Curious about the Chinese online marketplace? With China one of the world's fastest growing online arenas, you should be and a partnership between Nielsen Online and Beijing Zhongqian Wangrun Informtion Technology Company Ltd., could help. >>

Mobile Marketing | October 10, 2008

Keynote Systems: Mobile websites need improvement

In their new study, 'WebEffective for iPhone', Keynote System asked participants to find an entertainment news story, read it, search for another topic and send that story to a friend. The results demonstrate the need for improvements in the mobile Internet experience. >>

Search Marketing | October 10, 2008

More ad opportunities via Google

First came click-to-buy on YouTube, then AdSense for Games and now Google has been spotted placing text ads on Google Maps. >>

Advertising | October 10, 2008

Yahoo Web Analytics tool launched

Yahoo's acquisition of IndexTools in May of this year has led to this week's announcement of their new analytics product, currently being rolled out in beta on a limited basis. >>

Advertising | October 10, 2008

IAB: Online ad spend up 15% so far

The US and global economies may be weakening, but according to the latest research from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, the online advertising spend continues to grow. Through the first six months of 2008, IAB reports that online ad spending increased by more than 15%. >>

Search Marketing | October 10, 2008

Report: Local search, mobile search important to consumers

Local search is hotter than ever and don't rule out the impact of Yellow Pages. Those are two key findings in a new report from TMP Directional Marketing. According to the report more than one-third (31%)of Internet users first turn to search engines when looking for local stores, products and services. >>

Advertising | October 09, 2008

Federated Media launches overhauled self-serve ad platform

Federated Media is making premium content on its self-serve platform, usually reserved for large clients, available to businesses of all sizes as the market reaches maturation. >>

Research | October 09, 2008

ZenithOptimedia revises global ad spend down... again

For the third time in twelve months, ZenithOptimedia has scaled back its predictions for global ad spending growth as economic uncertainty continues to undermine consumer confidence. >>

Advertising | October 09, 2008

Engaged online video viewers not averse to advertising

For an increasing number of people, online video viewing isn't a fad, it's a habit and marketers should be looking to online video advertising to reach engaged and influential audiences, according to recent Forrester Research findings for Veoh Networks. >>

Advertising | October 09, 2008

YouTube rolls out click to buy ads

A new ad platform from YouTube could rejuvenate sagging online video campaigns. The Click to Buy ads give viewers the ability to buy products from the ad space. The ads are currently for games and music. >>

E-commerce | October 09, 2008

How to defend your brand

News travels fast, especially on the Internet. It has been said that one satisfied customer will tell one friend about their shopping experience but one unsatisfied customer will tell 100 people about their experience. With the speed of the Web, how can brands defend their honor, so to speak? Here are three way to defend your brand before - and after - an attack. >>

Advertising | October 09, 2008

Can coupons save Christmas?

As the global economy continues to shrink, businesses are feeling the pinch. Short of closing doors - even cyber doors - marketers are scrambling to find a viable way to compete with big box retailers who can discount products to the nth degree. Mobile Coupons (mCoupons) could be the answer according to a recent report from SmartReply. >>

| October 08, 2008

'Game on' for Google AdSense

When you consider that around 25% of Internet users, over 200 million people, play online games, it's no surprise that Google has decided to move AdSense into the in-game advertising market. >>

Law & Regulation | October 08, 2008

Click Forensics introduces trademark abuse reporting

Click fraud takes many forms, one of which is trademark abuse. Not only is it annoying to consumers, but it impacts advertising budgets. Click Forensics has added a new feature to its ad solution called the Trademark Use report. >>

Search Marketing | October 08, 2008

Survey: SEO, site search and email are top business tools

A huge majority of retailers across the globe rank email, search engine optimization and site search as the most important ecommerce tools that help promote their businesses, finds search services provider SLI Systems. >>

Advertising | October 08, 2008

Coremetrics rolls out updated analytics platform

Coremetrics 2009 is out and touts better reporting capabilities and more detailed mobile stats as part of it's updated analytics platform. The new platform could help online and mobile marketers as the US economy continues to soften heading into the holiday shopping season. >>

Viral Marketing | October 08, 2008

Why not market for a cause?

Some of the hottest viral ads, promotions and clips throughout the holiday season are cause related. We see them each year - saving homeless pets, donating to a local green space or saving a historical landmark. As the holidays approach, consumers look for ways to do good works. Could this help your next campaign? >>

Advertising | October 08, 2008

A deeper look at the male consumer

Are you targeting men with your next campaign? Before you do, take a look at the latest study from Break Media, which focuses on male consumers 18-34. The study sheds light on what males are looking for online - and no, it isn't their next date. >>

E-commerce | October 07, 2008

Institute of Sales Promotion publishes online couponing guidelines

The Institute of Sales Promotion (U.K.) is encouraging retailers and marketers to adhere to a new set of best practice guidelines for the creation and distribution of online coupons designed to limit counterfeiting and redemption abuse. >>

Social Marketing | October 07, 2008

Why are many social media campaigns doomed to failure?

Business are going to have to adopt social media campaigns to interact and communicate with customers, according to research firm Gartner, which estimates that more than 60% of online Fortune 1000 companies will have connected with or developed an online community by 2010. >>

Social Marketing | October 07, 2008

Are you maturing with the Millennials?

Companies will find themselves losing out on vast opportunities if they don't act now to invest in strategies aimed at the largest generation of the moment - the Millennials. Such are the findings of a survey conducted by the Economist Intelligence Unit and software firm Genesys. >>

Research | October 07, 2008

Report: Don't count on business to increase travel spend

Consumers may be tightening their budgets in all categories on a personal level, but travel marketers shouldn't count on business travelers to pick up the slack. According to a recent survey from the Association of Corporate Travel Executives (ACTE), only about one-third (36%) of survey respondents said they would travel more in the coming year. >>

Advertising | October 07, 2008

New platform takes user behaviors into account

Are you getting the most from your targeting efforts? If you aren't using at least a little behavioral information, you may not be. But, how can marketers leverage user's past and present behaviors to better target? A new platform from Unica Corporation could help. >>

Advertising | October 07, 2008

Jivox launches new online video ad platform

Small and medium sized business who want to enter the online video world but aren't sure exactly how to do it may get a boost from a new platform from Jivox. AdSlate 3.0 is a new platform tailored to small and medium sized businesses reach local consumers through viral and local search campaigns. >>

Advertising | October 06, 2008

iPerceptions: Current ad formats ineffective

Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. >>

Advertising | October 06, 2008

Half of British marketing budgets to go online

A new survey has found that many chief marketing officers in the U.K. intend to spend more than half of their total marketing budgets on Internet marketing next year. >>

E-commerce | October 06, 2008

62 million U.S. consumers start holiday shop early

Black Friday, traditionally the day when Americans begin their holiday shopping, is also known for being the day that retailer's balance sheets (hopefully) go in the black. But recent research shows that savvy shoppers are planning to do their holiday shopping much earlier, giving retailers a leg up earlier in the year. >>

E-commerce | October 06, 2008

Holiday prep - the time to act is now

Don't get caught with your pants down this holiday season. With just a few weeks left until shoppers begin spending in earnest you need to ensure your online marketing campaigns and website are in shape and able to cope with consumer demands. >>

Advertising | October 06, 2008

Epsilon: Ad budgets shrinking, but still going digital

Marketers may be spending less in general, but a new report from Epsilon finds that more ad dollars are still going digital. According to their recent survey about 65% of Chief Marketing Officers surveyed said they are decreasing advertising spending but still plan to spend more in the digital/interactive segment in the next year. >>

Advertising | October 06, 2008

Report: Anywhere Connectors are good for marketers

Marketing to technologically savvy consumers can be difficult but a new study from The Yankee Group could help marketers engage and convert tech shoppers heading into the holiday buying season. The report finds that tech consumers fall into five categories but the similarities - and differences - in those categories can make a difference in your next marketing campaign. >>

Advertising | October 06, 2008

JupiterResearch: Consumers should retain broadband

With consumers tightening their belts, it is likely that many will cut down on nights out at the movies and even pay television channels, but according to a recent JupiterResearch report consumers aren't likely to cut back on broadband spending. Researchers found that about 33% of consumers will not go to as many movies, 12% will likely cancel premium cable packages but only 2% are likely to stop their at-home broadband service. >>

Advertising | October 03, 2008

Are your video ads hot or not?

To find the most popular part of a book you simply let it fall open and it will part on the most-read page. But what can you do to discover which part of your online video or video ad is being watched again and again? By using the new YouTube Insight service, Hot Spots. >>

Advertising | October 03, 2008

AdReaction Survey: Over content ads are acceptable

The last thing a marketer wants to do is intrude on a user's engagement with a content, social or gaming site. That could be brand suicide. According to the recent Dynamic Logic AdReaction 5 Study, over content ads aren't seen as intrusive to the user when done correctly. >>

Advertising | October 03, 2008

Nokia allows ad targeting for 10 specific cities

If you think local advertising on mobiles is still a year or so away, think again. Nokia has launched a new metro targeting application which allows marketers to target ads specifically to 10 major cities in the United States. >>

E-commerce | October 03, 2008

How to increase the return on CSE spending

Consumer shopping engines (CSE) are becoming much more integral to ecommerce but many etailers are still unsure how to ensure the best return on their spending. While nothing beats the tried and true "try it and adjust" philosophy, here are two ways to increase the ROI of CSE spending from the start. >>

E-commerce | October 02, 2008

Simplify your website to lure consumers

It’s about this time of year when websites need a dusting down to ensure they are fresh and alluring to holiday shoppers. One way in which to lure consumers from your competitors is to ‘simplify’ your website making it quick and easy for consumers to see what they want and how to get it. >>

E-commerce | October 02, 2008

Canadians keen to download coupons

Canadians are very interested in downloading coupons from the Internet, but a lack of retailers offering this option and the reluctance of some bricks-and-mortar stores to accept self-printed coupons, is holding back the practice. >>

Research | October 02, 2008

Survey: Surfing Internet makes Aussie men happier than sex

It seems there are many things that make us happy, like petting our pooches or having a drink with friends. Now, surfing the Internet has made its way into the Happiness Index in Australia, especially among men. >>

Advertising | October 02, 2008

Report: Affiliate marketers may use adware deceptively

Are your affiliates really doing their job? According to a recent report from Ben Edelman, an adware researcher and Harvard Assistant Professor, they may not be. Ben found that some affiliate marketers are deceptively using adware to take credit for sales they aren't responsible for. >>

Email Marketing | October 02, 2008

Two ways to let email boost recession profits

The sky may not exactly be falling, but the economy keeps getting tighter. This week in the US the House of Representatives couldn't pass a bailout bill to help struggling economic firms, which sent the stock market into a bit of a tailspin. With no end to this struggling economy in sight, is there a way to recession proof your next ad campaign? >>

Advertising | October 02, 2008

Study: Local targeting is key

It isn't just local businesses who want to target local traffic. According to a newly released report from Sterling Market Intelligence and Marchex, national brands are interested in local targeting but the infrastructure to do so doesn't seem to be in place. The study found that about 40% of the national advertisers surveyed were interested in local targeting but most are simply unsure how to implement the metrics they can find about local advertising. >>

Search Marketing | October 01, 2008

Eyeblaster takes marketers beyond the last click

With display advertising click-through rates in decline it’s important for marketers to understand the reasons behind the lack of interaction. Eyeblaster has released a tool that allows marketers to track consumer behavior and look beyond the last click. >>

Research | October 01, 2008

ACI surveys consumer online concerns

Viruses, spam, privacy and identity theft still weigh heavy on consumers’ minds, according to a survey by the American Consumer Institute’s Center for Citizen Research. >>

Advertising | October 01, 2008

Forbes.com guarantees audience reach and frequency

Forbes.com is building on its 'Brand Increase Guarantee' by introducing a new ad program, 'Total Guarantee', that guarantees marketers a combination of reach, average frequency and ad effectiveness. >>

Social Marketing | October 01, 2008

How to turn a forum into a social media hub

Most marketers know the power of an online forum. Forums can answer consumer questions, share tips and tricks and give the consumer a greater loyalty to the brand. But, can a simple forum be easily tweaked to form a social media outlet that will appeal to even more users? >>

Advertising | October 01, 2008

Is On Networks increased syndication deal good for marketers?

This week, On Networks announced that their digital AllScreen Syndication Networks is able to syndicate any television show and accompanying ad to viewers in the US and Europe. With more than 100 million viewers in their network it sounds like a good idea for marketers, right? >>

Research | October 01, 2008

Japanese surfers are sporty

It could be as simple as a holdover from the Olympics, but Japanese surfers are increasingly turning to online outlets to get their sports fix. According to a recent comScore report sports sites saw a 17% increase in traffic from Japanese visitors from July to August. >>