News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Yahoo gives APT an upgrade
Yahoo has upgraded its advertising platform and promises to revolutionize online display advertising making it cheaper and easier for publishers and advertisers.
The new ad system, formerly called AMP and renamed APT after a trademark conflict, is deemed as being the solution to the current complexities of online ad buying. The aim is to simplify ad buying across multiple publishers and increase publisher’s ad revenues through better targeting.
“One of the major benefits of APT from Yahoo is the fact that it is an open system, designed to enable advertisers to reach their audiences in their favorite places across the Web, and publishers to monetize inventory across the broadest possible demand channels,” said Yahoo president Sue Decker.
APT will initially launch with Yahoo’s nearly 800 newspaper consortium partners and is expected to roll out to other publishers, advertisers, agencies and ad networks in the first half of 2009.
Yahoo’s upgrade reflects a trend toward self-serve ad systems. This week has also seen MySpace unveil their own self-serve ad program in an attempt to bring the efficiency of paid search ads to display advertising.
- BrightRoll, Marketron announcements offer more measurement
- Study: SMBs turning to multi-channel to engage
- Gigya: Facebook winning for logins
- Community Q&A: Do you need it? And how to use it
- Study: SMBs bride personal achievement over money
- DMA (UK) poll reveals most 'marketing friendly' social network
- LinkedIn: 300 million connected, 3 billion to go
- Kenshoo: Paid search continues double-digit yearly growth
Featured White Papers
- Learn 5 Ways the Cloud Will Enhance Your Professional Life in 2014
In 2013, we finally understood the cloud. Now we're ready to make the most of it. Online file sharing can...
- Users Hate to Wait: 8 Timely Tips for Speeding Up Your Website
Statistic after statistic shows that even a millisecond delay on your website can prevent you from converting customers, cost a...