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BizReport : Research archives : September 30, 2008

U.S. online video audience doubles

The number of consumers in the U.S. that watch video content online has doubled over the last 12 months, a new report has found, with growing numbers of younger viewers turning to the Internet for movies and television shows.

by Helen Leggatt

abi%20research%20logo.gifOver the last year, the number of U.S. consumers watching long- and short-form video streamed via the Internet has doubled, from 32% to 63%, found ABI Research.

"Broadband speeds have continued to increase at the same time that Hollywood has decided online distribution is a legitimate monetization opportunity that will increase total return on their video assets, and expand audiences,” explained ABI's Digital Home research director Michael Wolf.

In particular, the younger audiences are the ones shifting their viewing online. When asked if they watched long-form content in the form of TV shows or movies online, nearly half of respondents under 25 and 53% of those aged 25-29 said they do so at least once a month.

However, three-quarters of those over 65 who watch video online said they have never watched TV shows or movies online.

Tags: online video, video advertising

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