Technorati: Blogs are media

Across the globe, 184 million people have started a blog and over three-quarters of active Internet users read blogs. Technorati’s annual “State of the Blogosphere” report reveals the latest figures behind blogging in a week-long series of releases.

by Helen Leggatt

The blogosphere is overflowing with content with almost a million blog posts a day. In the U.S. alone, 77.7 million people visit blogs of which two-thirds are written by males, half of them aged 18 – 34.

Blogging has certainly “arrived”, said Technorati’s chief executive Richard Jalichandra, via VentureBeat. “Blogs are media. That is the difference now. They are as relevant as the New York Times or the Wall Street Journal. The blogger with 5,000 readers may be just as credible a source of information for those 5,000 people as anyone else.”

And how many unique readers does it take to make serious money out of a blog? According to Technorati’s report, a blogger can earn around $75,000 a year with a unique audience of 100,000. The mean annual revenue from blogging, however, is somewhat more sobering at just $6,000 which isn’t too bad when annual investment in a blog costs, on average, $1,800. Skellie of Skelliewag recently posted 4 ways to increase blog page views via Problogger.com.

Keep track of Technorati’s releases over the coming week as they reveal “The What And Why of Blogging”, “The How of Blogging”, “Blogging For Profit” and “Brands Enter The Blogosphere”.