ShopAds melds e-commerce with display ads

Banner blindness is driving advertisers to come up with better ways of engaging consumers and making a sale. A new product from Adgregate Markets aims to bring e-commerce to display advertising to encourage just that.

by Helen Leggatt

ShopAds™, from Adgregate Markets, is a widget that runs as a display ad on a publisher’s website. Unlike most display ads, which take users to a third-party site to browse and purchase, ShopAds™ allow consumers to complete the entire transaction from within the transactional banner ad.

"The display market is in serious need of innovation and growth. Advertisers spend a ton of money trying to disrupt a user's browsing experience and pull them away in order to transact on their site,” said Henry Wong, CEO of Adgregate Markets.

“Publishers, on the other hand, spend an equal amount of resources trying to retain and gain new users, only to lose them when they leave their sites to transact on an advertiser's site.”

ShopAds™ would work particularly well on product pages and reviews for lower priced items that consumers would be more likely to impulse buy. More expensive and complex items are often more considered purchases.

The widget, which allows secure transactions even on insecure sites, is similar to a transactional banner ad product Bizreport reported on last year by Tailgate, and implemented by NavMan and Paramount.

Tags: banner advertising, e-ecommerce, online advertising, transactional banner ads