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BizReport : E-commerce : September 09, 2008
ShopAds meld e-commerce with display advertising
Banner blindness is driving advertisers to come up with more creative ways of engaging consumers and making a sale. A new product from Adgregate Markets aims to bring e-commerce to display advertising to encourage just that.
ShopAds™, from Adgregate Markets, is a widget that runs as a display ad on a publisher’s website. Unlike most display ads, which take users to a third-party site to browse and purchase, ShopAds™ allow consumers to complete the entire transaction from within the transactional banner ad.
"The display market is in serious need of innovation and growth. Advertisers spend a ton of money trying to disrupt a user's browsing experience and pull them away in order to transact on their site,” said Henry Wong, CEO of Adgregate Markets.
“Publishers, on the other hand, spend an equal amount of resources trying to retain and gain new users, only to lose them when they leave their sites to transact on an advertiser's site.”
ShopAds™ would work particularly well on product pages and reviews for lower priced items that consumers would be more likely to impulse buy. More expensive and complex items are often more considered purchases.
The widget, which allows secure transactions even on insecure sites, is similar to a transactional banner ad product Bizreport reported on last year by Tailgate, and implemented by NavMan and Paramount.
Tags: banner advertising, e-ecommerce, online advertising, transactional banner ads
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Comments
Can't help but feel like I've seen a lot of these new special services before in a slightly different form. Maybe it is the "web 2.0 bubble" after all, like in this article.
Posted by: Sarah on September 10, 2008 02:38