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BizReport : Advertising archives : September 25, 2008


Rich media added to AdBrite network

Simple display isn't so simple any longer thanks to the addition of rich media to AdBrite's network. This week, AdBrite announced the addition of rich media units which can be purchased and sold through the platform.

by Kristina Knight

The rich media format includes offerings from PointRoll, EyeBlaster and EyeWonder. For publishers, the addition of some simple HTML code is all that is necessary to begin running rich media ads. Fox Broadcasting has tapped AdBrite to begin running rich media campaigns to promote the new series "Fringe".

This is one of many new additions which AdBrite has added to their platform over the past year. In July, they announced the addition of the Open Targeting Exchange. This allows marketers to target behaviorally across the 70,000 sites in AdBrite's network, allowing marketers to virtually choose which ad should be shown to which consumer and on which page.

Then, in August, the company partnered with Kenshoo for a search offering. The partnership allows marketers to add display ads to their search campaigns, giving tem an edge on text-only search campaigns.

In today's tough economic market, advertisers need every advantage they can get. One big advantage, according to several surveys and studies, is rich media. Consumers engage with rich media ads more quickly because of the targeting and the speed at which they can research or buy products advertised in rich media units.






Tags: ad networks, adbrite, rich media








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