News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Nielsen Mobile: Texting vs. talking
The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every month.
While the number of calls made on mobile phones has remained steady over the last couple of years, the number of text messages sent and received has risen by a whopping 450%.
By the end of 2007, text messaging had just overtaken voice calls 218 to 213. By Q2 2008, an average mobile phone subscriber placed or received 204 calls, compared with sending or receiving 357 text messages, found Nielsen Mobile.
Perhaps unsurprisingly, a typical U.S. teen currently sends or receives the most text messages - around 1,742 per month - while making or receiving just 231 voice calls. Adults aged 18-24 had the second-largest gap in text-to-call ratio, 790 to 265.
Perhaps it’s time for marketers to more seriously consider the role of text messaging and embrace more SMS-led strategies. With more communication happening “on-the-go” it is easier to target consumers with timely and relevant messages and incentives, such as coupons for fast food sent during lunch hour or directions to a bar with a happy hour at the end of the business day.
- Study: Mobile gaming makes people happier than socnets
- Ad Roundup: Experience key to releases, partnerships
- Top 3 SEO strategies to implement now
- 2030 and the death of Britain's town centers
- Buy online, pickup in-store not the 'smooth' process shoppers demand
- Ad Roundup: Partnerships and a malware offer
- Marketers believe AI will revolutionize industry, but lack understanding
- Expert IDs trends to watch in IT
Featured White Papers
- How to Deliver Content Your Employees Will Love to Share
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering...