News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Nielsen Mobile: Texting vs. talking
The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every month.
While the number of calls made on mobile phones has remained steady over the last couple of years, the number of text messages sent and received has risen by a whopping 450%.
By the end of 2007, text messaging had just overtaken voice calls 218 to 213. By Q2 2008, an average mobile phone subscriber placed or received 204 calls, compared with sending or receiving 357 text messages, found Nielsen Mobile.
Perhaps unsurprisingly, a typical U.S. teen currently sends or receives the most text messages - around 1,742 per month - while making or receiving just 231 voice calls. Adults aged 18-24 had the second-largest gap in text-to-call ratio, 790 to 265.
Perhaps it’s time for marketers to more seriously consider the role of text messaging and embrace more SMS-led strategies. With more communication happening “on-the-go” it is easier to target consumers with timely and relevant messages and incentives, such as coupons for fast food sent during lunch hour or directions to a bar with a happy hour at the end of the business day.
- Binge-watching shedding its negative connotations
- Amazon flexing its delivery options in the UK
- Shoppers using mobile for BTS shopping
- Study: Most consumers satisfied with e-gift card buys
- Mobile's role in back to school shopping on the rise
- Report reveals tablet preferences and ownership differences between UK, US, and Oz
- Top 3 tips to improve SMS strategy
- Ecommerce Roundup: Platforms to simplify connection
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...