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BizReport : Research archives : September 12, 2008

IMRG: British shoppers prepare to go online for Xmas gifts

The rush of reports about consumer shopping behaviors in the run up to Christmas has begun. The most recent, from the Interactive Media in Retail Group, found that almost 80% of Brits intend to shop for seasonal gifts online.

by Helen Leggatt

Over 60% of British shoppers are more likely to do their Christmas gift shopping online this year and over three-quarters (77%) intend to carry out half or more of their total gift shopping online, according to the IMRG’s recent research.

Competitive prices and gas prices are driving consumers online, although many (59%) said they would research product prices in-store before going online. However, 89% of consumers said they will be researching online before checking out bricks-and-mortar so it’s imperative that online e-tailers are organized well in advance.

“With the demand for Internet shopping set to reach a record high this Christmas, e-retailers need to ensure that they have the appropriate resources available to respond promptly to customer requests,” said eDigitalResearch director Chris Russell, via Precision Marketing.

Tags: Christmas, online shopping, U.K.

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