Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Research archives : September 16, 2008
Female gamer demographics, growth among girls and grannies
Dress-up and doily-making have been replaced by digital activities such as virtual worlds and card games. comScore has put figures against the obvious trend that girls and women are just as likely to be found participating in online games as boys and men.
Marketers are starting to look closer at the female gamer demographic, and rightly so, says comScore. The research firm found that the particularly lucrative teen and over-55 demographics have shown a marked increase in online gaming in the last twelve months to August, 2008.
Growth in the 12 – 17 age range was 55% compared to the total female online gaming audience rate of 27%, and the over-55 age range grew 43%. Teen growth, says comScore, is most likely due to the rise in popularity of sites such as dress-up venue StarDoll.com and virtual worlds such as Neopets.com, while the more mature women are likely to be found on casual gaming sites such as Pogo.com.
"Many advertisers and their ad agencies have long understood the appeal of online gaming among teenage boys, and they have now found creative ways to effectively reach these female audiences with targeted ad campaigns," said Edward Hunter, director of gaming solutions at comScore.
"With the increased interest in online gaming among the highly lucrative teenage girl and older female demographic segments, marketers who have been hesitant to transfer some of their ad spend to the gaming space may now be taking a second look."
Tags: casual gaming, online advertising, online gamers, teen, women
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Top 4 ad trends to watch in 2021
- Report: 1/3 of people don't want to return to the office full-time
- Top 3 tips to use performance data to improve campaign optimization
- Top tips for brands 'going wide' with email
- Deloitte: Retail, tech to break out in 2021
- Report: 11 billion hours spent on mobile
- Despite shipping delays, shoppers happy with 2020 holiday season
- Expert: How to improve email connection with shoppers