ClipBlast, Clearspring partner to distribute widgets

Widgets are becoming more and more mainstream as more consumers add the content tables to their social profiles and more advertisers begin to delve into the area. Now video search engine ClipBlast has partnered with widget network Clearspring to distribute widgets.

by Kristina Knight

The partnership will allow ClipBlast to utilize Clearspring's widget distribution network to distribute to users on the ClipBlast network. These widgets allow consumers to share video content, content channels and user play lists. Users can pick up clips from thousands of sources, play the video content from a webpage, social profile or blog. Clearspring will then track the distribution so that the widgets can be monetized.

Clearspring's widget syndication service allows content providers and advertisers to repackage existing video content, even viral widgets, and distribute them over different platforms so that the audience for the widgets are maximized.

Although widgets are fairly new and there is a large amount of research data to support their use, it is no secret that consumers are adopting widgets at a fast pace. A recent report from Forrester Research found that about one-third of US young people are using widgets to share information; the report further found that adults using widgets are likely to have high income levels.