British firms to raise SEO budgets this year

The research firm’s latest “Search Engine Marketing Buyer’s Guide” shows that overall spending on search campaigns will rise by 24% to $4.8 billion this year. Paid search spending will rise 23% over last year to $3.9 billion.

Six out of ten British companies intend to raise their search engine optimization budgets this year, and spending is set to reach $580 million, up 32% on last year.

While lower than in previous years, search growth figures are still healthy, said e-Consultancy’s editor-in-chief, Chris Lake, and the outlook remains positive for the near future.

"Consumer internet usage is flattening out, but the sector is certainly more robust than other media channels that have a less measurable return on investment and should continue to grow for years to come,” he said.

Tags: search campaign, search engine optimization, search marketing