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BizReport : Search Marketing : September 05, 2008
AdWords adds new geographic report
Advertisers using Google AdWords can now access a new report that will detail the geographic distribution of their impressions, clicks, and conversions down to ad group level.
Called the Geographic Performance Report, AdWords’ new offering will allow advertisers to maximize ad campaign performance by providing metrics by country, region, metro, and city data. Advertisers can benefit by targeting specific areas where their ads perform best.
Data may be reported on an account, campaign, and ad group level, according to the AdWords blog, but only daily views are on offer. The AdWords Help Center explains the reason behind this limitation.
“Due to a threshold on impressions for our reporting calculations, doing aggregations of geographical data across multiple days will provide the correct number of clicks – although it may report fewer impressions. A lower number of impressions results in inflated CTRs. For this reason, we are only offering 'Daily' views in order to preserve the accuracy and precision of the impression counts and CTRs in your Geographic Performance report.”
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