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BizReport : Advertising : September 18, 2008

AdCamo introduces brandable cursors

Just when you thought every possible pixel had been targeted for advertising, someone monetizes another piece of Internet real estate. This time, the humble cursor gets a marketing makeover.

by Helen Leggatt

adcamo%20logo.jpgCustom cursors have been around for some time, but AdCamo are the first to monetize them.

Their new “brandable cursor” interacts with background ads to produce a relevantly branded cursor on mouseover.

For example, the cursor could take the form of a company’s logo, or it might represent something associated with the business such as a pizza or a car.

AdCamo pioneered the development of the clickable background ad. The brandable cursor “takes background ads to the next level by giving advertisers another opportunity to increase a brand's visibility” writes AdCamo’s Chief Architect, Brett Hellman, on the company’s blog.

Tags: ad formats, brand awareness, online advertising

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