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BizReport : Research : September 26, 2008
ABCe: Guardian.co.uk Britain's most popular online newspaper
The British online newspaper Guardian.co.uk has once again taken the top spot as the U.K.’s most popular news website, according to figures released by ABCe, although TimesOnline.co.uk reported the highest growth.
Guardian.co.uk reported 23.1 million unique visitors during August, up 12% on July. Meanwhile, TimesOnline reported 19.6 million users, up 20.1% in the same period, reports ABCe.
Other websites in the U.K. that reported growth were the Telegraph, with a year on year growth of 125%, putting it at 22 million unique users. The Independent's website saw growth of 0.6%, putting it at 6.6 million unique users.
According to Luan Goldie, writing for NewMediaAge, “The spikes in user numbers are being credited to the amount of interest in the Beijing Olympics games, on-going credit crunch and war in Georgia”.
The worst performing U.K. newspaper was MailOnline, which includes the Daily Mail and Mail on Sunday. Not only were its number of users one of the lowest, dropping 3% to 5.2 million, but the number of unique visitors had also fallen 6.6% to 17.4 million.
Tags: online newspapers, unique visitors
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