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BizReport : September 30, 2008 Archive

September 30, 2008 Archive

Ecommerce | September 30, 2008

U.K. travel industry failing to embrace multi-channel selling

The travel industry, including airlines and online travel companies, is losing revenues through poor multi-channel integration and customer service, according to a new report from Foviance and RXPerience. >>

Email Marketing | September 30, 2008

"Live Offers" real-time email couponing

ExactTarget have launched a new couponing platform that enables marketers to offer on-the-fly discounts and promotions while tracking open rates, print rates, redemption and ROI. >>

Research | September 30, 2008

U.S. online video audience doubles

The number of consumers in the U.S. that watch video content online has doubled over the last 12 months, a new report has found, with growing numbers of younger viewers turning to the Internet for movies and television shows. >>

Advertising | September 30, 2008

How to boost your next online campaign response

Consumers are a fickle bunch; this is true in the online and offline world. But, there are a few tricks you can use in your next online campaign to help boost response rates - thereby boosting campaign ROI. MarketingSherpa found in a recent study that there are three near-sure-fire ways to improve campaign response. >>



Blogs & Content | September 30, 2008

ClipBlast, Clearspring partner to distribute widgets

Widgets are becoming more and more mainstream as more consumers add the content tables to their social profiles and more advertisers begin to delve into the area. Now video search engine ClipBlast has partnered with widget network Clearspring to distribute widgets. >>

Advertising | September 30, 2008

FrameMedia adds ads, news to photo loops

You've probably seen by now the digital photo frames that friends and family are adding to their computers. FrameMedia is adding a little something extra to those loops and marketers should pay close attention. FrameMedia is one arm of Interpublic's Initiative; they are adding content and ads to the picture loops. >>